Digital Marketing Archives - Page 5 of 6

25 WordPress Alternatives Best For SEO

WordPress powers hundreds of millions of websites, but it is not the only content management system (CMS) option. There’s a

Meta Integrates Google & Bing Search Results Into AI Assistant

Meta’s AI assistant, powered by the new Llama 3 model, will now incorporate real-time search results from Google and Bing.

An In-Depth Guide And Best Practices For Mobile SEO

Over the years, search engines have encouraged businesses to improve mobile experience on their websites. More than 60% of web

Google Search & Maps Get Upgrades For Greener Travel

Google announced updates to its Maps and Search products on Monday aimed at helping users find and choose more sustainable

Google Clarifies Vacation Rental Structured Data

Google’s structured data documentation for vacation rentals was recently updated to require more specific data in a change that is

Efficient Strategies for Enterprise-Level Success

Looking for ways to strengthen your digital acquisition strategy this year? You’re certainly not alone. Between resource constraints, fierce competition

24 Effective Link Building Tactics That Work In 2024

1. Check Your Direct Competitors’ Backlinks Since link building helps your site rank higher, we can assume that the highest-ranking

Reddit Post Ranks On Google In 5 Minutes

Google’s Danny Sullivan disputed the assertions made in a Reddit discussion that Google is showing a preference for Reddit in

Google Explains Index Selection During A Core Update

Google’s Gary Illyes answered a question about canonicalization, indexing and core algorithm updates that gives a clearer picture of how

Google Unplugs “Notes on Search” Experiment

Google is shutting down it’s Google Notes Search Labs experiment that allowed users to see and leave notes on Google’s

How To See Google Search Results And Rankings For Different Locations

As a business owner or digital marketer, understanding your local search ranking on Google is crucial for attracting nearby customers

Query Deserves Ads Is Where Google Is Headed

Google’s CEO Sundar Pichai recently discussed the future of search, affirming the importance of websites (good news for SEO). But

Google Limits News Links In California Over Proposed ‘Link Tax’ Law

Google announced that it plans to reduce access to California news websites for a portion of users in the state.

10 Paid Search & PPC Planning Best Practices

Whether you are new to paid media or reevaluating your efforts, it’s critical to review your performance and best practices

WordPress Releases A Performance Plugin For “Near-Instant Load Times”

WordPress released an official plugin that adds support for a cutting edge technology called speculative loading that can help boost

Lead Generation: How To Get Started

Today’s consumers have an almost limitless amount of information at their fingertips. Podcasts, videos, blog posts, and social media –

Google’s John Mueller Clarifies 404 & 410 Confusion For SEO

A recent discussion on the r/SEO Reddit forum provided insights from Google’s Search Advocate, John Mueller, regarding website penalties and

LinkedIn Shares 7 Insights For Powerful Online Engagement

LinkedIn shared insights with Search Engine Journal about how to effectively plan and roll out new features based on their

Google Explains How It Processes Queries & Ranks Content

Google’s Gary Illyes published an new How Search Works video that gave an inside look into how search queries are

An In-Depth Guide And Best Practices For Mobile SEO

Over the years, search engines have encouraged businesses to improve the mobile experience on their websites. Today, all websites should

Google’s Indexing Process: When Is “Quality” Determined?

In a recent video, Google’s Gary Illyes, a search team engineer, shared details about how the search engine assesses webpage

The Essential Guide To Using Images Legally Online

The information in this article is not intended to and does not constitute legal advice. Only your attorney or your

Marketing Calendar 2024 With Template To Plan Your Content

Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year

Meta Plans A Less Punitive AI-Generated Content Policy

Meta announced an update to its AI labeling policy, expanding its definition of “manipulated media” to go beyond AI-generated videos,

41 Tips & Best Practices To Create Great Webinars

Webinars can be an invaluable tool for marketers. When done right, they can: But where do you start? Marketers are

Will AI Replace SEO Specialists?

With the expansion of generative AI and its integration into most SEO workflows and processes, coupled with the significant impact

Google Explains How It Chooses Canonical Webpages

In a Google Search Central video Google’s Gary Illyes explained part of webpage indexing that involves selecting canonicals, explaining what

What Is The Impact Of Having Zero Impression Google Ad Keywords/Ad Groups?

Google is pausing all ad groups that have zero impressions over the last 13 months on March 11. You’ll be

How To Use Google Sheets For Web Scraping With AI

Scraping data from webpages is a relatively advanced task that, until recently, required a degree of technical skill. The idea

Insights From Analyst Gary Illyes

In a recent statement on LinkedIn, Google Analyst Gary Illyes shared his mission for the year: to figure out how

New Research & Strategies For Enhanced Visibility In 2024

With all of the updates to Google’s SERP features, it can be a challenge to know which strategies can keep

25 Awesome About Us Page Examples For Web Design Inspiration

The About Us page of your website is an essential source of information for anyone who wants to know more

35 Content Marketing Statistics You Should Know

Content continues to sit atop the list of priorities in most marketing strategies, and there is plenty of evidence to

Contact Us Page Examples: 44 Designs For Inspiration

A Contact Us page is a vital component of a brand’s website. It’s one of the few ways available for

27-Year Search Expert Shares 5 Steps To Boost Your SEO

In a recent Yext Summit, 27-year search marketing expert Duane Forrester shared advice on how to become a better SEO

8 ChatGPT Alternatives You Can Try In 2024

ChatGPT is probably the most well-known large language model. Much of its power comes from the variety of applications you

Data Confirms A Surge In WordPress Vulnerabilities

WordPress security researchers at Patchstack published their annual State of WordPress Security whitepaper that showed an increase of high and

The 30 Most-Subscribed YouTube Individuals

In Q1 2024, MrBeast has retained his top spot as the most-subscribed YouTube individual on the social media platform. After

Google Explains How CWV Is A Ranking Factor But Doesn’t Improve Rankings

Google’s Search Off the Record podcast covered the topic of Core Web Vitals (CWV), noting that while it’s a ranking

Incremental Improvements May Not Impact Rankings

In a recent episode of Google’s Search Off the Record podcast, John Mueller, a Search Advocate at Google, cautioned site

Google Updates Definition Of ‘Top Ads’ In Search Results

Google has changed how it defines top ads in search results. In a public service announcement on X (formerly Twitter),

5 Key Enterprise SEO Trends For 2024

SEO has undergone many transitions and disruptions in a short time. Enterprise SEO has been at the center of some

25 Awesome About Us Page Examples For Web Design Inspiration

The About Us page of your website is an essential source of information for anyone who wants to know more

Reddit In Google Search Lacks Credibility

Google dramatically increased the amount of Reddit answers in the search results in order to surface actual user opinions but

Major 2023 Google Updates & 2024 Predictions

In 2023, Google delivered several impactful algorithm updates that have changed the SEO landscape. It’s time to adapt your 2024

Rank Math WordPress SEO Plugin Vulnerability Affects +2 Million Sites

Rank Math SEO plugin with over 2+ million users recently patched a Stored Cross-Site Scripting vulnerability that makes it possible

20 Awesome Examples Of Social Media Marketing

Technology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the

10 Law Firm Marketing Tactics For Business Building In 2024

The legal industry is more competitive than ever, requiring law firms to leverage a blend of advanced technology and refined

Google Answers If Different Content Based On Country Affects SEO

Google’s John Mueller answered a question on Reddit about whether showing different content based on IP address of the site

Contact Us Page Examples: 44 Designs For Inspiration

A Contact Us page is a vital component of a brand’s website. It’s one of the few ways available for

Google Rolling Out Changes To Shopping Searches In Europe

Google has begun implementing changes to its search results in the European Economic Area (EEA) to comply with the European

Try These PPC Strategies For Your B2B Business In 2024

Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B

Google Completes March Spam Update, Core Update Continues

Google has announced the completion of its spam update rollout, which began on March 5, alongside a core update. The

Google Migrates SafeSearch Tool To Search Console

Google integrates SafeSearch tool into Search Console, enabling website owners to manage explicit content settings alongside SEO tools. Google has

LLMs Revive Decade-Old Visions For Search

No one can perfectly predict the future, but it turns out some are better at it than others. A study

YouTube Introduces Mandatory Disclosure For AI-Generated Content

YouTube has announced the introduction of a new tool in Creator Studio that requires creators to disclose when their videos

5 Key Enterprise SEO Trends For 2024

SEO has undergone many transitions and disruptions in a short time. Enterprise SEO has been at the center of some

The 10 Best AI Writers & Content Generators Compared

AI content creation tools have become much more accessible and mainstream since the release of ChatGPT and Gemini (previously known

How LinkedIn Unlocked A Genius SEO Strategy With AI

LinkedIn’s Collaborative Articles features reached the milestone of 10 million pages of expert content in one year. The Collaborative Articles

Google Business Profile Suspended? Here’s How To Get Reinstated

For most small businesses, Google Business Profile (GBP) is their marketing lifeblood. Because it’s free, many local businesses rely solely on their Google Business

Setting Yourself Up For Success In the Auction

Whether you’re focusing on organic content strategy or deciding which Google or Microsoft keywords to bid on, keywords are a

Why Prediction Of 25% Search Volume Drop Due to Chatbots Fails Scrutiny

Gartner’s predictions that AI Chatbots are the future and will account for a 25% drop in search market share got

20 Awesome Examples Of Social Media Marketing

Technology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the

A Guide to Star Ratings on Google and How They Work

The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website.

10 Law Firm Marketing Tactics For Business Building In 2024

The legal industry is more competitive than ever, requiring law firms to leverage a blend of advanced technology and refined

8 Common Robots.txt Issues & And How To Fix Them

Robots.txt is a useful and powerful tool to instruct search engine crawlers on how you want them to crawl your

Google Now Says Core Web Vitals Used In Ranking Systems

Google updated their Page Experience Documentation in order to make it explicitly clear that Core Web Vitals are used by

WordPress Site Builder Plugin Accused Of Adding A “Backdoor”

A widely used add-on plugin for a popular WordPress site builder installed an anti-piracy script that essentially unpublishes all posts.

Originality: Escape The SERP Fluffyfication

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Google announced a -40% reduction of low-quality, unoriginal content

Google Integrates Social Media Posts Into Google Business Profiles

Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly on Google

Try These PPC Strategies For Your B2B Business In 2024

Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B

Best SEO Courses Online – Free & Paid Options

Earning a degree is valuable for many professions. After all, you wouldn’t want a dentist who learned his trade via

How To Get More Followers On Instagram: 24 Tips To Try

As one of the most popular social media networks in the world, Instagram is a crucial component of any digital

The 10 Best AI Writers & Content Generators Compared

AI content creation tools have become much more accessible and mainstream since the release of ChatGPT and Gemini (previously known

Google To Remove “Add Me To Search” People Cards In April

Google has announced that it will discontinue its “people cards” feature in Google Search on April 7. The decision comes

WordPress Announces Bluehost Managed Cloud Hosting

WordPress.com and Bluehost announced a new managed WordPress cloud hosting solution that offers optimized WordPress performance features unavailable to traditional

Advice And Inspiring Resources You Should Follow

I have been in the SEO industry for over seven years, and I have been leading the SEO team for

How to Do a Reverse Video Search (& Why It’s Useful)

If you stumble across a cool video, knowing how to conduct a reverse video search can come in handy. You

Digital PR Alternatives To Link Building

Key opinion leaders (KOLs) have emerged as influential figures, bridging the gap between experts and influencers to build a site’s

LinkedIn Reports Most In-Demand Jobs Across All Industries

LinkedIn’s analysis of global talent trends shows healthcare roles dominating the list of fastest-growing jobs while customer-facing and in-person positions

4 Changes To Link Signal

Google’s Spam Explainer was updated to reflect the new realities introduced by the March 2024 Core Algorithm Update. The following

A Guide to Star Ratings on Google and How They Work

The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website.

Google Ads Introduces Customizable Automation With “Solutions”

Google has announced the launch of “Solutions,” a new free tool within Google Ads designed to streamline campaign management and

8 Common Robots.txt Issues & And How To Fix Them

Robots.txt is a useful and powerful tool to instruct search engine crawlers on how you want them to crawl your

E-E-A-T’s Google Ranking Influence Decoded

The idea that something is not a ranking factor that nevertheless plays a role in ranking websites seems to be

28 Awesome Sources of Free Data

We all love free stuff, don’t we? The internet is awash in an endless stream of information – mostly free

7 Strategic SEO Insights & Tactical Tips For 2024 And Beyond

I’ve been writing about search engine optimization (SEO) for more than 20 years. Looking back, I realize actionable SEO insights

Google Announces A New Carousel Rich Result

Google announced a new carousel rich result that can be used for local businesses, products, and events which will show

A Complete Guide to App Store Optimization (ASO)

A mobile strategy is critical to your business presence, considering the saturation of mobile devices. This is where app store

Best SEO Courses Online – Free & Paid Options

Earning a degree is valuable for many professions. After all, you wouldn’t want a dentist who learned his trade via

LinkedIn Algorithm Change Could Promote Your Best Posts For Months

LinkedIn is readying new features and algorithm changes to help users connect with more targeted audiences months or even years

Websites Created With Google Business Profiles To Shut Down In March

Do you have a website created through Google Business Profiles for your local business? If so, you must find an

How We Built A Strong $10 Million Agency: A Proven Framework

Building a successful agency can be a daunting task in today’s ever-evolving space. Do you know the secrets to succeeding

A Better Alternative To Keyword Research

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! The classic approach to keyword research is outdated.

6 Ways To Optimize GPTs To Boost Online Visibility & Engagement

GPTs, the no-code way to create custom ChatGPT experiences from OpenAI, allow brands to reach ChatGPT users in the GPT

WordPress, Wix & Squarespace Show Best CWV Rate Of Improvement

A comparison of January 2024 core web vitals scores of the top content management systems (CMS) shows that all platforms

Google Answers A Crawl Budget Issue Question

Someone on Reddit posted a question about their “crawl budget” issue and asked if a large number of 301 redirects

Inventory Tips & Tactics for 2021 Success

Inventory has always played a significant role in the way you sell on Amazon. Running out of inventory can impact

Google Gemini Failure Offers Lessons For SEO

Google recently paused the image generation capability of their Gemini model, admitting that the way it was “tuned” resulted unintended

7 Changes Marketers Should Make

Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too,

Google Announces Deal To Show More Reddit Content

Google announced a deal with Reddit to gain access to real-time access to all of its content so that Google

12 PPC Features You Might Not Know About

Deep in the PPC ad platforms, there are plenty of hidden features that can improve performance and ease the management

Navigating The SEO Career Landscape: Degrees, Myths, And Realities

In the dynamic realm of search engine optimization (SEO), my career spans nearly two decades, starting in 2004 when I

Why Google Seems To Favor Big Brands & Low-Quality Content

Many people are convinced that Google shows a preference for big brands and ranking low quality content, something that many

How And Why To Use Enhanced Conversions

In this installment of Ask a PPC, we’re going to dive into enhanced conversions. As brands get their privacy-first plans

Google Announces Gemma: Laptop-Friendly Open Source AI

Google released an open source large language model based on the technology used to create Gemini that is powerful yet

A Complete Guide to App Store Optimization (ASO)

A mobile strategy is critical to your business presence, considering the saturation of mobile devices. This is where app store

4 Strategies To Save Time With No-Cost Tools

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on

5 Questions Answered About The OpenAI Search Engine

It was reported that OpenAI is working on a search engine that would directly challenge Google. But details missing from

Google Bans Impersonation In Ads

Google bans impersonation and false affiliation in ads, enforcing policy changes in March. Google bans impersonation and false affiliation in

Revolutionizing SEO With Google’s Search Generative Experience

The advent of Google’s Search Generative Experience (SGE) is revolutionizing online search, ushering in a new era of contextualization and

Google Updates Rel=Canonical Documentation

Google updated their rel canonical documentation in order to clarify how Google handles the extraction of rel canonical annotations. The

Bricks Builder For WordPress RCE Vulnerability

Bricks Visual Site Builder for WordPress recently patched a critical severity vulnerability rated 9.8/10 which is actively being exploited right

Google Is Rolling Out New Search Features In Europe

Google has unveiled new search experiences that will soon roll out across the European Economic Area (EEA). The changes are

How Can You Begin To Rank In New Markets (Local, National, International)

Today’s ask an SEO question comes from Mark: “How can a small company that only ranks in its local markets

Inventory Tips & Tactics for 2021 Success

Inventory has always played a significant role in the way you sell on Amazon. Running out of inventory can impact

Google Updates Guidance On Image Removal From Search Index

Google updated their emergency and non-emergency image removal guidance with added details that give new clarity to the documentation. Removing

Google Launches “How Search Works” Series To Demystify SEO

Google is releasing a new educational video series on its Search Central YouTube channel. The videos feature Google engineer Gary

7 Changes Marketers Should Make

If you fail to incorporate this part, you run the risk of targeting the wrong sector of people, ultimately throwing

Google On 404 Errors And Search Console Validation Fix

Google’s John Mueller answered an interesting question about what actually happens after clicking the “validate a fix” link in Search

OpenAI ChatGPT Is Testing A Memory Feature

OpenAI announced that it is rolling out a test of ChatGPT memory, a new feature that remembers past conversations to

Why Did Google Gemini “Leak” Chat Data?

It only took twenty four hours after Google’s Gemini was publicly released for someone to notice that chats were being

Understanding The Unique Challenges Of Multilingual And Multinational Websites

Managing SEO-related work for a site is about much more than optimizing the content or fixing broken links on the

WordPress Backup Plugin DoS Vulnerability Affects +200,000 Sites

A popular WordPress backup plugin installed in over 200,000 websites recently patched a high severity vulnerability that could lead to

Meet the 7 Most Popular Search Engines in the World

2023 was a particularly transformative year for search, witnessing significant advancements in search engine algorithms, artificial intelligence integration, and user

Google Rebrands Bard As Gemini, Launches New Model & Mobile App

Google is upgrading its experimental AI service Bard by rebranding it as Gemini and introducing a new AI model called

7 Google Ads Shortcuts For Better Results With Less Effort

PPC management can suck up some major time if you’re focusing on elements that don’t matter, unnecessarily bloating your account,

Google Clarifies the “Google-Extended” Crawler Documentation

Google recently updated the documentation of its Google-Extended web crawler user agent, reflecting changes in product naming and clarifying the

Google Updates Web Stories Availability

Google updated the Web Stories documentation to reflect that Web Stories will no longer appear in Google Images, among other

What Data Science Can Do for Site Architectures

The past decade has marked the shift of SEO from spreadsheet-driven, anecdotal best practices to a more data-driven approach, evidenced

Google Expands Gemini AI Across Its Product Suite

Google has announced the broad integration of Gemini across many of its products and services, marking a milestone in making

23 Great Search Engines You Can Use Instead Of Google

For over two decades, Google has been the search engine that most people use for everyday searches, product research, and

YouTube Launches New RSS Feed Integration For Podcasters

YouTube has introduced a new feature that allows podcast creators to upload their podcast RSS feeds directly to YouTube Studio.

What Is It & Why Should You Care?

Amazon, a name virtually synonymous with online retail, is now opening its doors to lead generation sectors. It offers the

A Complete Guide for Local SEO

One of the best local SEO strategies that any eligible local business can use to rank higher on Google and

Meet the 7 Most Popular Search Engines in the World

2023 was a particularly transformative year for search, witnessing significant advancements in search engine algorithms, artificial intelligence integration, and user

Google Maps Launches AI-Powered Local Business Search

Google is introducing an experimental feature in Google Maps that uses AI to help users discover local businesses that meet

Social Media Should Not Fall Under “Other Duties As Assigned”

The landscape of social media constantly changes, along with the functionality of individual platforms. Early in my social media career,

7 Powerful Benefits of Using PPC Advertising

It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help

Google Updates Core Web Vitals With Interaction To Next Paint (INP) On March 12

Google has announced that its new Interaction to Next Paint (INP) metric will officially replace First Input Delay (FID) as

WordPress Website Builder Vulnerability Affects Nearly 1 Million Websites

A significant vulnerability has been patched in the Website Builder by SeedProd that has over 900,000 installations. This vulnerability, present

Do Keywords Still Matter?

Are keywords still important today? Keywords – ranging from single words to complex phrases – are still instrumental in shaping

Could This Be The Navboost Patent?

Countless speculations have been made about Navboost, yet to my knowledge, no one has identified a patent that can be

13 Lessons Learned From 13 Years Of Running Search London

I have been running Search London, a networking event, for 13 years, and it has been so successful that it

Google Confirms Indexing Issue Affecting Some Websites

Google investigating indexing delays affecting some sites since Monday night, working to identify and resolve root cause. Google confirmed an

7 Google Ads Shortcuts For Better Results With Less Effort

PPC management can suck up some major time if you’re focusing on elements that don’t matter, unnecessarily bloating your account,

YouTube Announces 4 New Studio Features For Creators

YouTube unveiled several new features for YouTube Studio offering creators more insights and customization for their channels. 1. Enhanced Research

How Do I Optimize SEO Conversions On Non-Branded Search Terms?

This week’s Ask an SEO question comes from Arpit, who asks: “How do I optimize SEO conversions on non-branded search

How Better Online Reputation Drives Revenue

Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business,

4 Reasons Why A Webpage Couldn’t Rank

Someone asked on Twitter why their articles aren’t ranking well and Google SearchLiaison surprised everyone with a mini site audit

About Those Google AI Search Quality Raters

There’s been a significant amount of speculation about the motives behind Google’s firing of Appen, the company that provides Search

Google’s SEO Starter Guide Updates: Branding In, Keywords Out

In a recent episode of “Search Off the Record,” Google’s Search Relations team provided information about upcoming changes to Google’s

Why You Should Consider Semantic HTML For SEO

The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics

Google’s SEO Starter Guide Set For A Major Update

Google’s SEO Starter Guide, a critical resource for search engine optimization professionals, is undergoing a significant revision. The impending update

Better Search Replace WordPress Vulnerability Affects Up To +1 Million Sites

A critical severity vulnerability was discovered and patched in the Better Search Replace plugin for WordPress which has over 1

Short Videos Are Redefining Marketing

A recent report from Munch analyzes the growing importance of short-form video marketing in 2024. As video content has become

LinkedIn Retires Lookalike Audiences, Urges Shift To New Targeting

LinkedIn has announced it will discontinue its lookalike audiences feature starting February 29, 2024. According to a statement from LinkedIn,

Google Launches AI-Powered Chrome Update

Google has rolled out a new update for its Chrome browser that brings in sophisticated AI and machine learning to

Meta Lets Users Separate Facebook & Instagram Accounts In Europe

Meta has announced a change in policy for users in Europe. The company plans to give users more options to

Setting The Goals For Social Media And Making Them SMART

In some cases, you might be consulting or advising a client and they’re having trouble determining what their goals are

Google Terminates Contract With Appen For Search Quality Raters

Appen announced that its services with Google will end on March 19, 2024. The company provided search engine evaluations/quality raters.

How To Prove That Your SEO Matters

Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways

55 Instagram Statistics And Facts For 2024

Instagram is one of the top social media platforms in the world and continues to captivate users worldwide with its

How To Read Google Patents In 5 Easy Steps

Reading and understanding patents filed by Google can be challenging but this guide will help you to understand what the

Tools To Boost Your Strategy & Performance

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With generative AI and

Google Brings New AI Capabilities To Samsung Galaxy S24 Smartphones

Google announced several new artificial intelligence (AI) features coming to Samsung’s just-released Galaxy S24 series smartphones at the Galaxy Unpacked

Google’s Tips For Moving To A New Website Without SEO Issues

On a recent episode of Ask Googlebot, Google Search Advocate John Mueller discussed a concern many small business owners have.

A Non-Scientific Look on How Efficiency Compares

In nearly 19 years in search marketing, I’ve seen search marketers get cranky about a lot of things. For a

TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]

TikTok is increasingly being used as a search engine by consumers looking for information, recipes, music, and more, according to

SEO And The Taxonomy Of Topics

Communicating with expertise and authority is a top priority and there’s no better starting point than outlining your content with

Author Bylines Not A Ranking Factor

In a recent clarification on social media, Google’s Search Liaison addressed a widespread misconception regarding the influence of author bylines

Brave Launches Mistral-Powered CodeLLM In Search Results

Brave Search has announced the integration of a new feature, CodeLLM, enhancing search results for programming-related queries. CodeLLM combines Brave’s

4 Tips For Planning Your Digital Media Mix

From an agency advertiser’s perspective, our job is fun and exciting but also challenging and laborious in the same breath.

Google Expands Sensitive Events Policy To Limit Exploitation Of Emergencies

Google has announced an update expanding its Sensitive Events Policy to publishers, aiming to better address ads and content running

Adapting Your Digital Marketing Strategy To Local Events And Seasons

Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines.

Google Explains The Index, Follow Meta Tag

Google’s John Mueller answered a question on Reddit about a commonly used robots meta tag and what would happen if

Microsoft AI Takes Retail Shopping To The Next Level

Microsoft has unveiled new AI and data tools to bring retailers into the modern digital age. The new offerings expand

Microsoft’s New AI Tools Let Anyone Create Retail Media Content

Microsoft is announcing the launch of its Retail Media Creative Studio, a platform designed to support the creation of digital

OpenAI Announces ChatGPT Team For The Workplace

OpenAI announced the creation of a new subscription plan called ChatGPT Team, a collaborative workspace for organizations to centralize their

Google Alters Purpose Of SpecialAnnouncement Structured Data

Google’s updated guidance to the Special Announcements structured data shifts the focus toward a more general purpose use that is

No Perfect Formula For Search Rankings

In a recent social media statement, Google’s Search Liaison reminds that there’s no “perfect page” formula that websites must follow

How To Use ChatGPT For Keyword Research

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 –

The Top 3 Google Ranking Factors That Really Matter

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 –

How To Create Your Google People Card

In today’s digital-centric world, establishing a notable online presence for your personal branding has become more crucial than ever. The

How To Write ChatGPT Prompts To Get The Best Results

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 –

What are the principles of minimalist web design?

principles of minimalist web design In the world of web design, trends come and go—but minimalism has made a lasting

Complianz WordPress GDPR Compliance Plugin Vulnerability

A popular WordPress plugin for privacy compliance with over 800,000 installations recently patched a stored XSS vulnerability that could allow

It’s Easy To Mess Up A Site Revamp

Google’s John Mueller answered a question about the SEO effects from making user interface (UI) and user experience (UX) changes

How Google Blends Search, Social, Local, Shopping, AI, And Ads

Google’s continued evolution of Search and Discover with new features demonstrates its commitment to adapting to shifting consumer needs, interests,

The Three Pillars Of Content Marketing Strategy

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 –

The Ranking Factors & The Myths We Found

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 –

7 Ways SEMs Can Leverage AI Tools

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 –

John Mueller On AI-Generated Images, Stock Photos

John Mueller, Google Search Advocate, recently shared his “shower” thoughts on the use of AI-generated images on websites versus stock

Google On Knowing If Best SEO Was Applied

In a recent Google office hours recording, Google’s John Mueller answered a question about how one knows if their SEO

Machine Learning Examples In The Real World (And For SEO)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 –

Google Answers How It Handles A Specific Non-Standard Meta Tag

Google’s Martin Splitt answered a question about how Googlebot responds to a pre-render meta tag that has the value of

Google PageRank Explained for SEO Beginners

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 –

Should You Focus On Zero Search Volume Keywords?

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 –

What Are The Differences? (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 –

6 Ways Coca-Cola Uses Generative AI For Advertising & Marketing

Throughout 2023, Coca-Cola has embraced generative AI technology from OpenAI and Stable Diffusion in its advertising, launching several experiential marketing