Digital Marketing Archives

웹사이트 검색누락 도메인 변경 영향 있나요?

웹사이트 검색누락 도메인 웹사이트를 운영하다 보면 도메인을 변경하거나 새로운 도메인으로 이전하는 경우가 있습니다. 이 과정에서 가장 많이 걱정하는 부분이 바로

How does a B2B network help in supplier management?

B2B network help in supplier management Effective supplier management is a critical factor for businesses aiming to maintain quality, reduce

YouTube Adds Title A/B Testing And “Ask Studio” Analytics

YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio. Title tests are coming to YouTube

1 In 4 Conversations Now Seek Information

New research from OpenAI and Harvard finds that “Seeking Information” messages now account for 24% of ChatGPT conversations, up from

Google Search Console Adds Achievements Report To Track Milestones

Google adds an Achievements report in Search Console so you can track click-based milestones, see in-progress goals, and jump to

How To Position Your Agency As An AI Search Authority

This post was sponsored by Visto. The opinions expressed in this article are the sponsor’s own. Clients keep asking a new

Amazon Experiences Drop In Google Search Visibility

New data from the Audience Key content marketing platform indicates that Amazon’s visibility has suffered a significant drop. The decline

Explaining Google’s AI Search Experiments To Your C-Suite

Google is testing a series of experimental AI-powered features that could change how people interact with search and digital discovery.

Ahrefs Acquires Detailed.com & SEO Extension; Founder Joins Company

Ahrefs has acquired Detailed.com and the Detailed SEO Extension, bringing a widely used on-page auditing tool and its audience under

The Top CMS For Core Web Vitals

The Core Web Vitals Technology Report by the open source HTTPArchive community ranks content management systems by how well they

3 Different Ways To Do Bulk Updates On WordPress

One of the strengths of WordPress is its extensibility. You can run everything from e-shops and booking systems to massive

Google Expands YMYL Guidelines To Cover Election & Civic Content

Google published a new edition of its Search Quality Evaluator Guidelines. The update clarifies that the Your Money Your Life

Bias In Search: Visibility, Perception, And Control

Bias in search isn’t always negative. It’s easy to frame it as something sinister, but bias shows up for structural

Google Retiring Core Web Vitals CrUX Dashboard

Google has announced that the CrUX Dashboard, the Looker Studio-based visualization tool for CrUX data, will be retired at the

Google AI Max For Search Goes Global In Beta

Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads

Google Drops Search Console Reporting For Six Structured Data Types

Google will stop reporting six deprecated structured data types in Search Console and remove them from the Rich Results Test

Google Gemini Adds Audio File Uploads After Being Top User Request

Google’s Gemini app now accepts audio file uploads, answering what the company acknowledges was its most requested feature. For marketers

Google Publishes Exact Gemini Usage Limits Across All Tiers

Google has published exact usage limits for Gemini Apps across the free tier and paid Google AI plans, replacing earlier

Anthropic Agrees To $1.5B Settlement Over Pirated Books

Anthropic agreed to a proposed $1.5 billion settlement in Bartz v. Anthropic over claims it downloaded pirated books to help

What To Expect AT NESS 2025: Surviving The AI-First Era

This post was sponsored by NESS. The opinions expressed in this article are the sponsor’s own. For anyone who isn’t

8 GEO Strategies For Boosting AI Visibility in 2025

This post was sponsored by Writesonic. The opinions expressed in this article are the sponsor’s own. AI search now makes

AI Overviews Use FastSearch, Not Links

A sharp-eyed search marketer discovered the reason why Google’s AI Overviews showed spammy web pages. The recent Memorandum Opinion in

How Do I Nail A PPC Job Interview For Google & Meta Ads?

It is a wild job market right now, and if you’re applying for a PPC role, you’re probably feeling the

AI Search Sends Users to 404 Pages Nearly 3X More Than Google

New research examining 16 million URLs aligns with Google’s predictions that hallucinated links will become an issue across AI platforms.

Why You Need Sprints, Not Checklists

There’s a lot that goes into SEO. And, now, more broadly into being found online and online visibility overall, whether

Your Login Pages May Be Hurting Your SEO Performance

Google’s Search Relations team says generic login pages can confuse indexing and hurt rankings. When many private URLs all show

Let’s Look Inside An Answer Engine And See How GenAI Picks Winners

Ask a question in ChatGPT, Perplexity, Gemini, or Copilot, and the answer appears in seconds. It feels effortless. But under

Google Quietly Raised Ad Prices, Court Orders More Transparency

Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents. Google raised

Navigating The Multi-AI Search Era

Some of the critical questions that are top of mind for both SEOs and CMOs as we head into a

Google Avoids Breakup As Judge Bars Exclusive Default Search Deals

A federal judge outlined remedies in the U.S. search antitrust case that bar Google from using exclusive default search deals

Evolving From Link Juice To Entity Maps

Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as

AI Mode Sees “Big Improvements” On STEM Queries

Google says AI Mode now handles complex STEM questions better and surfaces key details sooner, timed for back to school.

Stop Trying To Make GEO Happen

“Stop trying to make GEO happen. It’s not going to happen.” With apologies to Gretchen Wieners and the writers of

How to Use Google Ads Performance Max Channel Reporting

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released

AI Max for Search Has No Conversion Minimums

Google states that AI Max for Search can run in low-volume accounts, confirming there’s no minimum conversion recommendation. However, you

WordPress Ocean Extra Vulnerability Affects Up To 600,000 Sites

An advisory was issued for the Ocean Extra WordPress plugin that is susceptible to stored cross-site scripting, which enables attackers

Google Adds Guidance On JavaScript Paywalls And SEO

Google is apparently having trouble identifying paywalled content due to a standard way paywalled content is handled by publishers like

TablePress WordPress Plugin Vulnerability Affects 700,000+ Sites

A vulnerability in the TablePress WordPress plugin enables attackers to inject malicious scripts that run when someone visits a compromised

6 AI Myths That Are Costing You Marketing Money

Think AI can fully run your marketing strategy on autopilot? Wondering why your AI-generated content isn’t delivering results? Feel like

Research Shows How To Optimize For Google AIO And ChatGPT

New research from BrightEdge shows that Google AI Overviews, AI Mode, and ChatGPT recommend different brands nearly 62% of the

SEO Has Been Tactical For 20 Years. GenAI Forces The Strategy Question

For as long as I’ve been in this industry, there’s been debate about whether SEO is strategic or tactical. Most

Google Says GSC Sitemap Uploads Don’t Guarantee Immediate Crawls

Google’s John Mueller answered a question about how many sitemaps to upload, and then said there are no guarantees that

What To Do When the Click Disappears: Surviving SEO In The AI-Driven SERP

Rankings don’t guarantee traffic anymore. Here’s how to optimize for AI visibility and brand mentions in a zero-click world. The

Google Wants To Show More Links In AI Mode

Google says it’s actively working to surface more source links inside AI Mode. Robby Stein, VP of Product for Google

Over $12 Billion Lost To Hidden Tactics

This post was sponsored by Bluepear. The opinions expressed in this article are the sponsor’s own. Have you ever seen an

How To Leverage AI To Modernize B2B Go-To-Market

In a post “growth-at-all-costs” era, B2B go-to-market (GTM) teams face a dual mandate: operate with greater efficiency while driving measurable

The 5-Step Process To Setting Crystal Clear PPC Goals

Many agencies and marketers believe that success in paid media is primarily down to the quality of your ads or

Inspiro WordPress Theme Vulnerability Affects Over 70,000 Sites

A vulnerability advisory was published for the Inspiro WordPress theme by WPZoom. The vulnerability arises due to a missing or

Common Hosting Defenses Ineffective Against WordPress Threats

Patchstack published a case study that examined how well Cloudflare and other general firewall and malware solutions protected WordPress websites

Should Small Brands Go All In On TikTok For Audience Growth?

This week’s Ask An SEO question is about whether small brands should prioritize TikTok over Google to grow their audience:

Google AI Mode Adds Agentic Booking, Expands To More Countries

Google is adding agentic booking features to AI Mode in Search, beginning with restaurant reservations for U.S. Google AI Ultra

Google Confirms New Google Verified Badge for Local Services Ads

Google just announced a new unifying identity for its Local Services Ads (LSAs) verification badges. Called Google Verified, the badge

Tips For Running Competitor Campaigns In Paid Search

Paid search professionals constantly debate the merits of running paid search campaigns bidding on competitor brand names. Questions such as

Why Lazy Loading Can Delay Largest Contentful Paint (LCP)

In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller discussed when lazy loading

Finding The Balance That Wins Retrieval

Marketers today spend their time on keyword research to uncover opportunities, closing content gaps, making sure pages are crawlable, and

Why Lower Traffic Might Be Better

There once was a time when digital marketers chased traffic. The more traffic a website attracted, the more marketers felt

Why High-Intent Visibility Can Still Underperform

In B2B SEO, typically, the ultimate goal is to attract high-intent searchers who convert into qualified leads. But, not all

Ahrefs Launches Tracker Comparing ChatGPT & Google Referral Traffic

Ahrefs released a public dashboard that tracks how much referral traffic websites receive from Google Search versus ChatGPT, with monthly

Standby As Google Cannibalizes Itself (While Also Devouring All Of Us)

In 2023, I wrote about a provocative “what if”: What if Google added an AI chatbot to Search, effectively cannibalizing

Mueller Confirms Small Pilot Group

Google says the new Trends API is opening to a “quite small” set of testers at first, with access expanding

Google Makes Merchant API Generally Available: What’s New

Google makes Merchant API generally available and announces plans to sunset the Content API. New features include order tracking, issue

How To Create Your Instagram Content Plan (With Free Template)

Are your Instagram posts struggling to gain traction? With over 2 billion monthly active users, standing out on the platform

Google Answers Question About Core Web Vitals “Poisoning”

Someone posted details of a novel negative SEO attack that they said appeared to be a Core Web Vitals performance

Google Brings AI Trip-Finding To Google Flights

Google adds an AI “Flight Deals” tool to Google Flights, part of a broader push into vertical, conversational search experiences.

AI-Powered Search: Adapting Your SEO Strategy

Using outdated and traditional SEO tactics centered around keywords and backlinks is not moving the needle anymore, as Google shifts

Local SEO ‘Best Practices’ Aren’t Universal: Yext Study

A new Yext analysis of 8.7 million Google search results suggests many common local SEO tactics don’t perform the same

Googlebot Crawl Slump? Mueller Points To Server Errors

A Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. Here’s how to diagnose the cause.

ChatGPT-5 Now Connects To Gmail, Calendar, And Contacts

OpenAI announced that it has added connectors to Gmail, Google Calendar, and Google Contacts for ChatGPT Plus users, enabling ChatGPT

Why SEO Automation Still Needs Human Judgment

AI tools can do a lot of SEO now. Draft content. Suggest keywords. Generate metadata. Flag potential issues. We’re well

Google Gemini Adds Personalization From Past Chats

Google is rolling out updates to the Gemini app that personalize responses using past conversations and add new privacy controls,

Philosophies Driving GEO Brand Presence Tools

Since the turn of the Millennium, marketers have mastered the science of search engine optimization. We learned the “rules” of

Invalid Ad Traffic From Deceptive Serving Down 40%

Google cites a 40% drop in invalid ad traffic from deceptive serving, helping protect budgets and keep billing clean for

Is AI Cutting Into Your SEO Conversions?

Since March 2025 in the U.S. (and May elsewhere), many sites have noticed an uncomfortable pattern: organic conversions slipping. It’s

Google Says AI-Generated Content Will Not Cause Ranking Penalty

Google’s Gary Illyes recently answered the question of whether AI-generated images used together with “legit” content can impact rankings. Gary

Reshaping The SERP And What It Means For Your SEO Strategy

For decades, the digital world has been defined by hyperlinks, a simple, powerful way to connect documents across a vast,

Google Is Testing An AI-Powered Finance Page

Google announced that they’re testing a new AI-powered Google Finance tool. The new tool enables users to ask natural language

OpenAI Launches GPT-5 In ChatGPT To All Users

OpenAI has released GPT-5, now the default model in ChatGPT for all users, including those on the free tier. The

How To Stay Visible in AI Search [Webinar]

AI search is here. Are you ready for the new rules? The SEO game has changed. Traditional strategies are no

Unique Image Landing Pages Can Help Search Visibility

Google’s John Mueller says giving each image its own landing page can help it appear in image search, while gallery

What’s Next In Content Marketing

Content marketers’ patience and performance are being tested as AI infiltrates every tech stack, which has been both a blessing

How To Create Your Instagram Content Plan (With Free Template)

Are your Instagram posts struggling to gain traction? With over 2 billion monthly active users, standing out on the platform

Google Cautions Businesses Against Generic Keyword Domains

Google’s John Mueller says small businesses may be hurting their search visibility by choosing generic keyword domains instead of building

How To Discover Who You Are As A Brand

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to

Ecosia & Qwant Launch European Search Infrastructure

Ecosia has begun delivering its own search results for the first time in its 16-year history, starting with users in

Effective SEO Organizational Structure For A Global Company

Global companies today face a paradox. Search is more important than ever, yet how it’s managed across markets is often

Claude Opus 4.1 Improves Coding & Agent Capabilities

Anthropic has released Claude Opus 4.1, an upgrade to its flagship model that’s said to deliver better performance in coding,

5 Key Findings On What Buyers Really Want

Search is changing, and not just because of Google updates. Buyers are changing how they find, evaluate, and decide. They

Cloudflare Delists And Blocks Perplexity From Crawling Websites

Cloudflare announced that they delisted Perplexity’s crawler as a verified bot and are now actively blocking Perplexity and all of

Which SEO Jobs AI Will Reshape & Which Might Disappear

You’ve probably seen the headlines like: “AI will kill SEO,” “AI will replace marketing roles,” or the latest panic: “Is

5 Ways To Prove The Real Value Of SEO In The AI Era

As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO

2025 Core Web Vitals Challenge: WordPress Versus Everyone

The Core Web Vitals Technology Report shows the top-ranked content management systems by Core Web Vitals (CWV) for the month

Chrome Trial Aims To Fix Core Web Vitals For JavaScript-Heavy Sites

Google Chrome is testing a new way to measure Core Web Vitals in Single Page Applications (SPAs), which is a

Google Backtracks On Plans For URL Shortener Service

Google announced that they will continue to support some links created by the deprecated goo.gl URL shortening service, saying that

Google Confirms It Uses Something Similar To MUVERA

Google’s Gary Illyes answered questions during the recent Search Central Live Deep Dive in Asia about whether or not they

Merging SEO And Content Using Your Knowledge Graph To AI-Proof Content

New AI platforms, powered by generative technologies like Google’s Gemini, Microsoft’s Copilot, Grok, and countless specialized chatbots, are rapidly becoming

Google URL Removal Bug Enabled Attackers To Deindex URLs

Google recently fixed a bug that enabled anyone to anonymously use an official Google tool to remove any URL from

Industry Pioneer Reveals Why SEO Isn’t Working & What To Refocus On

Bill Hunt is a true pioneer in the industry, with more than 25 years of experience working on the websites

PPC Audience Strategy: Targeting Vs. Observation

If you’ve layered audiences into your Google Ads campaign and weren’t sure if you should select “targeting” or “observation,” you’re

Why Your SEO Isn’t Working, And It’s Not The Team’s Fault

Over the years, I have been asked to audit numerous enterprise search programs, transforming them into world-class solutions. Time and

Microsoft Adds Copilot Mode To Edge With Multi-Tab AI Analysis

Microsoft launches Copilot Mode in Edge, introducing multi-tab AI analysis, voice navigation, and more features in development. Copilot Mode brings

How Can We Recover A 30% Drop In Organic Traffic From A Site Migration?

This week’s Ask An SEO question comes from an ecommerce business that followed best practices, but still lost traffic after

Which Marketing Jobs Are Most Affected by AI?

New research from Microsoft reveals that marketing and sales professionals are among the most affected by generative AI, based on

The SEO Industry Is Teaching The Wrong Skills

Generative AI-driven search isn’t a trend; it’s the new baseline. Tools like Gemini and ChatGPT have already replaced traditional queries

Google’s Top 5 SEO Tools

I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit

Stop Paying the Google Ads Tax Without Realizing It [Webinar]

Most brands don’t know they’re wasting money on branded ads. Are you one of them? What if your Google Ads

Why Is SureRank WordPress SEO Plugin So Popular?

A new SEO plugin called SureRank, by Brainstorm Force, makers of the popular Astra theme, is rapidly growing in popularity.

Why A Site Deindexed By Google For Programmatic SEO Bounced Back

A company founder shared their experience with programmatic SEO, which they credited for initial success until it was deindexed by

Google Confirms CSS Class Names Don’t Influence SEO

In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller clarified how CSS affects

Content That Enables & Adds Value In The Modern Search World

Too often in our content and messaging, we default to listing features in a succession of brief, disconnected claims rather

Validity Of Pew Research On Google AI Search Results Challenged

Questions about the methodology used by the Pew Research Center suggest that its conclusions about Google’s AI summaries may be

Turning Question Maps Into Real AI Retrieval

If you spend time in SEO circles lately, you’ve probably heard query fan-out used in the same breath as semantic SEO, AI

AI Overviews Drive 10% More Queries, Per Q2 Earnings

New data from Google’s Q2 2025 earnings call suggests that AI features in Search are driving higher engagement. Google reported

Google Shares SEO Guidance For State-Specific Product Pricing

In a recent SEO Office Hours video, Google addressed whether businesses can show different product prices to users in different

Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max?

Performance Max has become one of the most talked-about campaign types in PPC for a number of reasons. Some advertisers

Google Says It Could Make Sense To Use Noindex Header With LLMS.txt

Google’s John Mueller answered a question about llms.txt related to duplicate content, stating that it doesn’t make sense that it

How To Get Your Content (& Brand) Recommended By AI & LLMs

The game has changed, and quite recently, too. Generative engine optimization (GEO), AI Overviews (AIOs), or just an extension of

OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO

OpenAI’s ChatGPT agent marks a change in how users interact with web pages and complete transactions. This could be the

Can AEO/GEO Startups Beat Established SEO Tool Companies?

The CEO of Conductor started a LinkedIn discussion about the future of AI SEO platforms, suggesting that the established companies

Why It’s Okay To Not Buy Or Obsess Over Links Anymore

There are many businesses relatively new to SEO that eventually face the decision to build or buy links because they

Google Discusses If It’s Okay To Make Changes For SEO Purposes

Google’s John Mueller and Martin Splitt discussed making changes to a web page, observing the SEO effect, and the importance

Google’s Top 5 SEO Tools

I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit

Google’s June 2025 Update Analysis: What Just Happened?

Google’s June 2025 Core Update just finished. What’s notable is that while some say it was a big update, it

Google Updates Search Analytics API To Clarify Data Freshness

Google has added a new metadata field to the Search Analytics API, making it easier for developers and SEO professionals

Meta Follows YouTube In Crackdown On Unoriginal Content

Meta announced that it will implement stronger measures against accounts sharing “unoriginal” content on Facebook. This marks the second major

Everything You Need To Know

When Performance Max launched in 2021, many advertisers weren’t sure what to expect. It promised access to all of Google’s

What Is Paid Media: Types & Examples

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a

Is Your SEO Strategy Built for the AI Era?

The old rules no longer apply. It’s time for a smarter, AI-ready playbook. AI-driven search is changing the landscape fast.

Google Explains How Long It Takes For SEO To Work

Google’s martin Splitt and John Mueller discussed how long it takes for SEO to have an effect. Google’s John Mueller

Google Clarifies Structured Data Rules For Returns & Loyalty Programs

Google has updated its structured data documentation to clarify how merchants should implement markup for return policies and loyalty programs.

Google’s Advice On Hiring An SEO And Red Flags To Watch For

Google’s Search Off The Record podcast discussed when a business should hire an SEO consultant and what metrics of success

How To Calculate Your ROAS & Ways To Use It

Return on ad spend (ROAS) is a common metric or key performance indicator for paid search campaigns. PPC managers and

OpenAI Quietly Adds Shopify As A Shopping Search Partner

OpenAI has quietly added Shopify as a third-party search partner to help power their shopping search, which shows shopping-rich results.

TikTok Denies Report Claiming It’s Building A Standalone US App

TikTok has denied a Reuters report claiming it’s building a standalone U.S. app with a separate algorithm. TikTok strongly denies

How Enterprise Search And AI Intelligence Reveal Market Pulse in 2025

The last few years have fundamentally transformed how businesses and consumers discover, evaluate, and engage with brands. What began as

Targeting Spam, Not Reaction Channels

YouTube has responded to concerns surrounding its upcoming monetization policy update, clarifying that the July 15 changes are aimed at

How To Succeed While Others Struggle With AI

It’s been suggested that agentic AI will change SEO from managing tools to managing intelligent systems that manage SEO tools,

Relying Too Much On AI Is Backfiring For Businesses

As more companies race to adopt generative AI tools, some are learning a hard lesson: when used without oversight or

How To Get The Perfect Budget Mix For SEO And PPC

There’s no one-size-fits-all answer when it comes to deciding how much of your marketing budget should go toward SEO versus

SEO Rockstar “Proves” You Don’t Need Meta Descriptions

An SEO shared on social media that his SEO tests proved that not using a meta description resulted in a

What Is Paid Media: Types & Examples

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a

Explaining The Great Decoupling To C-Level

Something important is happening in Google Search. If you’ve looked at your website data in Google Search Console, you may

5 High-Impact Ways to Integrate Traditional & Digital Marketing

As emerging technologies, particularly AI, reshape B2B marketing strategies, many organizations are shifting resources toward digital transformation to remain competitive.

YouTube Adds New Viewer Metrics To Track Audience Loyalty

YouTube is rolling out a new audience analytics feature that replaces the “returning viewers” metric with more detailed viewer categories.

Google AI Mode Shows 91% URL Change Across Repeat Searches

A new study analyzing 10,000 keywords reveals that Google’s AI Mode delivers inconsistent results. The research also shows minimal overlap

Many Top Sites Have Invalid HTML And Still Rank

A recent discussion on Google’s Search Off the Record podcast challenges long-held assumptions about technical SEO, revealing that most top-ranking

Google Rolls Out June 2025 Core Update

Google confirms the June 2025 core update is now rolling out and may take up to three weeks to complete.

Balancing Content That Converts With Content That Builds Brand Authority

This week’s Ask an SEO question comes from Rachel P., who wants to find the middle ground between conversion-focused pages

Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum

Google’s transformation into an AI-driven search platform represents more than just a technological advancement. It’s a fundamental shift in how

How To Use Paid Search & Social Ads For Promoting Events

Paid media offers one of the fastest ways to promote a business event and get the right people to take

YouTube Tests AI Features To Improve Search & Discovery

YouTube is rolling out two AI-driven features designed to enhance content discovery and deepen user engagement. The experimental tools include

Google’s New MUVERA Algorithm Improves Search

Google announced a new multi-vector retrieval algorithm called MUVERA that speeds up retrieval and ranking, and improves accuracy. The algorithm

A Strategic Imperative For Travel And Tourism Operators

The travel and tourism industry thrives on inspiration, discovery, and experience. While increasingly being challenged by social media and friend

Google Tests ‘Preferred Sources’ To Personalize Top Stories Section

Google is testing a new feature that allows you to customize the Top Stories section in search results by selecting

Google Launches Offerwall To Expand Monetization Options

Google has launched Offerwall, a new feature in Google Ad Manager designed to help publishers diversify their revenue beyond traditional

How To Weed Out Less Qualified Audiences From Your PPC Campaigns

To my fellow marketers, I first wrote this title in the summer of 2020, back when I thought, “Wow, surely

The Right Message To The Right People

6 Key Findings From Marketing Leaders

AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and

Jill Whalen’s SEO Legacy Still Shapes The Industry

Jill Whalen, a true SEO pioneer, recently passed away. Although she has been retired for over ten years, her influence

Google AI Mode And The Future Of Search Monetization

Google AI Mode, which officially launched in May 2025 and is now available to all U.S. users without a waitlist,

How To Plan Your Content (With Template)

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing

How To Use Paid Search & Social Ads For Promoting Events

Paid media offers one of the fastest ways to promote a business event and get the right people to take

How To Efficiently Plan A WordPress Site

The most exciting moment of your new WordPress project is right at the beginning. You have an idea that one

Best WordPress SEO Tools & Plugins For Enterprise Sites

When it comes to enterprise SEO, you need more than just the basics. You need tools that scale, provide deep

How Much Code Should SEO Pros Know? Google Weighs In

Google’s Martin Splitt and Gary Illyes recently addressed a common question in search marketing: how technical do SEO professionals need

How To Develop A Brand That Truly Connects

If your brand doesn’t resonate on a deep level with your target audience, then pouring time and energy into aesthetics

TikTok Ban Delayed Again, Will Remain Active Until September

TikTok will remain operational in the U.S. through September 17, as negotiations over a potential ownership deal continue. President Donald

Aligning The CIO, CFO & CMO For Search‑Driven ROI

As AI search redefines visibility, brands must shift from ranking to relevance. This is where leadership must step up. The

What Are Good Google Ads Benchmarks In 2025? [STUDY]

Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec

AI Agents & Workflows For Audit (Part 2)

Building on our previous exploration of Agentic SEO’s ideation capabilities, this article takes a closer look at the second pillar:

The New Normal

Today’s Memo is a download straight from my brain about the current state of Search and AI. So much happened

Google Adds AI Mode Traffic To Search Console Reports

Google has updated its Search Console documentation, confirming it includes AI Mode data in Performance reports. This is a change

How To Weed Out Less Qualified Audiences From Your PPC Campaigns

To my fellow marketers, I first wrote this title in the summer of 2020, back when I thought, “Wow, surely

The Truth About LLM Hallucinations With Barry Adams

The launch of ChatGPT blew apart the search industry, and the last few years have seen more and more AI

Google Search Team Explains The “It Depends” Response

Google’s Search Relations team has explained why their SEO advice often sounds vague or comes with conditions, such as “it

Google Outage Disrupts Lens, Discover, & Voice Search Results

Google has confirmed an ongoing disruption that is preventing some results from appearing in Google Lens, Discover, and Voice Search.

Google CEO Sundar Pichai Discusses Fate Of The Human-Created Web

Google’s CEO, Sundar Pichai, responded to concerns about the impact of recent changes in Search and was repeatedly asked to

Google Launches Audio Overviews In Search Labs Test

Google has launched Audio Overviews, a new test feature in Search Labs. It creates audio summaries of search results using

How To Plan Your Content (With Template)

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing

Google Retires 7 Structured Data Features To Streamline Search Results

Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected.

What’s The Value Of Regular PPC Audits & How To Do Them Well

Regular audits are one of the foundational workflows in any paid media strategy. Whether you’re investigating account anomalies, evaluating growth

Google Removes Robots.txt Guidance For Blocking Auto-Translated Pages

Google removes robots.txt guidance for blocking auto-translated pages. This change aligns Google’s technical documents with its spam policies. Google removed

Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid

Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth,

Google Offers Voluntary Buyouts To Core U.S. Teams Amid AI Push

Google is offering voluntary buyouts to employees across several of its core U.S.-based teams, including Search, Ads, engineering, marketing, and

3 Examples Of Product-Led SEO

Last week, I sent out an update on my marketplace SEO issue, and it would be a complete miss if I

Google Responds To Site That Lost Ranks After Googlebot DDoS Crawl

Google’s John Mueller answered a question about a site that received millions of Googlebot requests for pages that don’t exist,

What Are Good Google Ads Benchmarks In 2025? [STUDY]

Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec

WordPress Shares How AI May Play Stronger Role In Web Publishing

WordPress interviewed a member of the newly formed WordPress AI Team who shared how AI can be integrated into WordPress,

WordPress Plugin Platform Offers Proactive Security Scanning

WordPress security company Patchstack announced a new security tier called managed Vulnerability Disclosure Program platform (mVDP), which offers both human

Respected SEO Rockstar Deconstructs SEO For Google’s AI Search

One of search marketing’s SEO Rockstars recently shared his thoughts on SEO for generative AI, calling attention to facts about

Social Media As A Customer Service Tool: Trends And Best Practices

Every tweet, direct message, and comment holds weight. Social media has long been a connectivity platform, where users engage with

Google’s Update To Recipe Structured Data Confirms A Ranking Criteria

Google updated the Recipe Schema.org structured data documentation to reflect more precise guidance on what the image structured data property

Newly Released Data Shows Desktop AI Search Referrals Dominate

BrightEdge Enterprise SEO platform released new data showing distinctive patterns across major AI search and chatbot platforms and also called

Google AI Mode Introduces Data Visualization For Finance Queries

Google has started rolling out interactive charts in AI Mode through Labs. You can now ask complex financial questions and

Effective Marketplace SEO Is More Like Product Growth

Below, I’ve got an update on my marketplace SEO issue – and this edition is more robust, taking into account

Microsoft Clarity Announces Natural Language Access To Analytics

Microsoft Clarity announced their new Model Context Protocol (MCP) server which enables developers, AI users and SEOs to query Clarity

An In-Depth Guide To Apple Search Ads

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet

Google Patent On Using Contextual Signals Beyond Query Semantics

A patent recently filed by Google outlines how an AI assistant may use at least five real-world contextual signals, including

How Can I Improve The Visibility Of My Category Pages?

This week’s Ask an SEO question comes from a medium-sized ecommerce site manager who’s run up against a common problem:

WordPress Finally Takes Steps To Integrate AI

WordPress announced the formation of an AI Team that will focus on coordinating the development and integration of AI within

How CMOs Can Use Conversion Tracking & Attribution For Smarter Paid Media Strategy

For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly