Digital Marketing Archives - Page 2 of 6

Google Discover, AI Mode, And What It Means For Publishers: Interview With John Shehata

With the introduction of AI Overviews and ongoing Google updates, it’s been a challenging few years for news publishers, and the

Google’s Gary Illyes Warns AI Agents Will Create Web Congestion

A Google engineer has warned that AI agents and automated bots will soon flood the internet with traffic. Gary Illyes,

Google Lens Integration For YouTube Shorts: Search Within Videos

Google has integrated Lens into YouTube Shorts. Now, you can search for items you see in videos directly from your

Why It Matters More Than Ever

Reddit Karma has evolved far beyond a simple upvote tally. It plays a central role in how content spreads, how

How To Use LLMs For 301 Redirects At Scale

Redirects are essential to every website’s maintenance, and managing redirects becomes really challenging when SEO pros deal with websites containing

Database Speed Beats Page Count For Crawl Budget

Google has confirmed that most websites still don’t need to worry about crawl budget unless they have over one million

How Do We Shift Google From Our Old Brand Name to Our New One?

The question for this edition of Ask An SEO comes from a reader who’s trying to make their rebrand stick

How To Automate SEO Keyword Clustering By Search Intent With Python

There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and

How To Optimize For AI-Driven Search Features

Search is changing. I hate saying that (again) because it feels cliche at this point. But, cliche or not, it

Google Claims AI Overviews Monetize At Same Rate As Traditional Search

Google claims that search results with AI Overviews generate the same amount of advertising revenue as traditional search results. This

Why It Matters More Than You Think

This excerpt is from B2B Marketing Fundamentals by Kate Mackie ©️2025 and is reproduced and adapted with permission from Kogan

Google’s New AI Tools Promise Faster Ads, But Raise Control Concerns

Google’s latest AI tools promise to manage campaigns automatically. But advertisers are asking whether these new features give up too

Connecting The Dots Between Rankings And Results

You’ve finally cracked the first page of Google for your target keywords, but your sales numbers aren’t budging. Sound familiar?

Google Announces Largest Ads Bidding Update In Over A Decade

PPC bidding just got a lot more interesting. Just announced at Google Marketing Live, Google is launching Smart Bidding Exploration,

Google AI Measurement Upgrades Announced At Google Marketing Live

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier

What’s Draining Your PPC Budget and How to Stop It

You’ve crafted the perfect ad, fine-tuned the targeting, and even carved out a healthy budget. The clicks are rolling in,

How To Successfully Weave Your Brand Messaging Into Sales Copy

Sales copy without a brand messaging framework is like a house without a foundation. It might look pretty, but it’s

The Background Google Didn’t Tell You

On March 29, 2025, the New York Yankees hit a franchise record nine home runs in one game versus the

Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss

Google executives are trying to reframe the conversation about AI-powered search features as industry data reveals significant website traffic reductions.

Explaining Agentic SEO To The C-Level

AI has quickly carved out a central role in SEO, with widespread adoption across tasks like content generation, image, and

Google’s Official Advice On Optimizing For AI Overviews & AI Mode

Google has released new guidelines for website owners who want to excel in AI-powered search. In a blog post, Search

Stop Focusing On Google, It’s Time to Focus On Being Visible

Remember when “Just Google it” was the solution to all your search needs? Unfortunately, those days are changing fast. While

What You Need to Know

At its annual I/O developer conference, Google announced upgrades to its AI-powered Search tools, making features like AI Mode and

Why Didn’t My Keywords Come Back After I Changed My Page Content?

This week’s ask an SEO question comes from Jubi in Kerala: “We changed our on-page content recently as keyword positions

How To Automate SEO Keyword Clustering By Search Intent With Python

There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and

Why SEO Must Evolve Beyond The SERP

The search landscape undergoes its biggest shift in a generation. If you’ve been in SEO long enough to remember the

How Referral Traffic Undermines Long-Term Brand Growth

Mordy Oberstein, a search marketing professional whom I hold in high esteem, recently shared the provocative idea that referral traffic

HTTP Status Codes Google Cares About (And Those It Ignores)

Google’s Search Relations team recently shared insights about how the search engine handles HTTP status codes during a “Search Off

WordPress Scraper Plugin Compromised By Security Vulnerability

A WordPress plugin that automatically posts content scraped from other websites has been discovered to contain a critical vulnerability that

The Intersection Of Video SEO And Social Media: Tactics To Win

Video content is now a driving force behind consumers’ attention in today’s digital era. Gone are the days of simple

Googler’s Deposition Offers View Of Google’s Ranking Systems

A Google engineer’s redacted testimony published online by the U.S. Justice Department offers a look inside Google’s ranking systems, offering

How Will The Tariffs Impact My PPC Campaigns?

Tariffs – and other international trade turbulence – tend to live in the operations or finance side of the house.

Create Your Own ChatGPT Agent For On-Page SEO Audits

ChatGPT is more than just a prompting and response platform. You can send prompts to ask for help with SEO,

How To Boost Google Discover Visibility: Ranking Signals That Win

This post was sponsored by RollerAds. The opinions expressed in this article are the sponsor’s own. Want more visibility in

Regain Control of Search Visibility in the Age of AI

Trying to regain lost visibility in AI-powered search results? As AI Overviews and answer engines continue to reshape how search

43% of AI Overviews Point Back To Google

New research shows that Google’s AI Overviews often link to Google, contributing to the walled garden effect that encourages users

Comparison For Google Ads Creatives

Every day, marketing teams face a crucial decision: Should they rely on Google’s built-in AI tools or invest in custom

6 New Ways To Run Campaigns

Tip #1. Boost Relevance: Use Industry-Specific Conversion Signals To Customize Google Ads Messaging Increasing clicks is as easy as increasing

New AI Models Make More Mistakes, Creating Risk for Marketers

The newest AI tools, built to be smarter, make more factual errors than older versions. As The New York Times

Inventory Management Tips For 2025

Anyone with experience selling on Amazon will tell you that the most important part of your business is making sure

Why Meaning Matters Most In Branding (And How To Build It)

Building a genuine emotional connection is crucial for forming a meaningful bond with your audience and transforming them into your

How To Build An AI Search Strategy With Limited Resources

Feeling overwhelmed by AI in search? Working with limited time, tools, or a small team? You’re not alone. As search

10Web Releases API For Scaled White Label AI Website Building

10Web has launched an AI Website Builder API that turns text prompts into fully functional WordPress websites hosted on 10Web’s

How Google Protects Searchers From Scams: Updates Announced

Google has announced improvements to its security systems, revealing that AI now plays a crucial role in protecting users from

How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features

Almost every major ad platform now offers some form of AI-generated copy. While these tools can speed up the process

Apple May Add AI Search Engines to Safari As Google Use Drops

Apple is reportedly planning to redesign Safari to focus on AI search engines. According to recent testimony in the Google

Internal Silos Are An Overlooked Problem That Can Hurt Search Performance

Sometimes, SEO success isn’t about technical factors, content, or backlinks – or even about adapting to the changes prompted by

WordPress WooCommerce Bug Causing Sites To Crash

A WordPress bug is causing WooCommerce sites to display a fatal error, crashing ecommerce sites. The problem originates from a

Google’s Updated Raters Guidelines Target Fake EEAT Content

A major update to Google’s Search Quality Raters Guidelines (QRG) clarifies and expands on multiple forms of deception that Google

Users Make 10 Clicks Before Leaving

New data shows Google keeps users on its site longer. Visitors now make 10 clicks on Google’s site before leaving

Proven Strategies For Sustainable Relationships

The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers

Google Is Launching Search Central Deep Dive Events

Google announced via their Search Off the Record podcast that they are launching a multi-day conference series to enable in-depth

Google Lighthouse To Undergo Major Audit Overhaul: What To Know

Google announced plans to revamp Lighthouse’s performance audits. The new version will match the recently launched insights in Chrome DevTools’

Google Expands AIO Coverage In Select Industries

BrightEdge Generative Parser™ detected an expansion of AI Overviews beginning April 25th, covering a larger quantity of entertainment and travel

Yelp Vs. Google Antitrust Case Survives First Big Test

Yelp’s antitrust case against Google just survived a critical test. While a judge tossed several claims, she allowed Yelp’s core

Server-Side vs. Client-Side Rendering: What Google Recommends

In an interview with Kenichi Suzuki from Faber Company Inc., Google Developer Advocate Martin Splitt recently shared key information about

What It Means For Digital Marketing And SEO

Reddit’s first-quarter 2025 earnings report shows strong growth in traffic and user engagement, particularly among logged-out users. Although the announcement

33% of Google Users Stuck with Bing After a Two-Week Trial: Study

A study found that 33% of Google users continued to use Bing after trying it for two weeks. This challenges

How CMOs Can Tell Stories To Manage Change [Case Study]

Chief marketing officers should evaluate and synthesize success stories to learn from past marketing efforts, identify repeatable strategies, and demonstrate

Google’s Updated Raters Guidelines Refines Concept Of Low Quality

Google’s Search Quality Rater Guidelines were updated a few months ago, and several of the changes closely track the talking

Key Trends and Insights [Webinar]

As AI continues to reshape search, marketers and SEOs are facing a new set of challenges and opportunities. From the

GoDaddy Is Offering Leads To Freelancers And Agencies

GoDaddy launched a new partner program called GoDaddy Agency that matches web developers with leads for small to mid-sized businesses

Google Clarifies Googlebot-News Crawler Documentation

Google updated their Google News crawler documentation to correct an error that implied that publisher crawler preferences addressed to Googlebot-News

Google Now Allows Top Ads To Appear At Bottom Of Search Results

Google Ads introduced a quiet but impactful change last week to how ads can show up on the search results

How To Structure Information For AI Search

In the SEO world, when we talk about how to structure content for AI search, we often default to structured

How To Remove Site From Search Without Verifying Ownership

Google’s John Mueller answered a question on Reddit that showed an easy way to completely remove an entire website from

How Much Should PPC Management Cost?

There have been lots of really good questions, but this one from Phil of Trumbull stood out: “What is the

Developing A Content Strategy In Regulated Industries

Throughout my career, I’ve worked with companies across highly regulated sectors, including finance, insurance, banking, and tobacco. Navigating these industries

How To Create Content That Gets Links

Think link building is dead? Think again. In 2025, the backlink game has changed. If your strategy hasn’t, you might

The 8 Most Important PPC KPIs You Should Be Tracking

If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind.

YouTube Tests AI Overviews In Search Results

YouTube is now testing AI-powered video summaries in its search results, a feature similar to Google Search’s AI overviews. The

Google’s AI Overviews Reach 1.5 Billion Monthly Users

Google’s AI search features have reached widespread adoption. The company announced that AI Overviews in Search now reach 1.5 billion

How To Master Your Message And Create Better Brand Content

If you want to become a better content marketer, you’ll need to master the art and science of messaging. And

What It Is & Why It Matters In A Cookieless World

In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably,

Is WordPress The Right Choice For eCommerce Websites?

WordPress is a popular choice when it comes to building ecommerce websites. Currently, over 4 million live stores are powered

OpenAI Expresses Interest In Buying Chrome Browser

Nick Turley, Head of Product at ChatGPT, testified that OpenAI would be interested in acquiring the Chrome browser should a

What’s The Best Strategy For Your Business?

Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant

How To Install The Google Tag For Conversion Tracking

Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it,

Google Found Guilty of Illegal Ad Tech Monopoly in Court Ruling

A federal judge has ruled that Google maintained illegal monopolies in the digital advertising technology market. In a landmark case,

SEOFOMO Survey Shows How Ecommerce SEOs Use AI In 2025

Aleyda Solis’ SEOFOMO published a survey of ecommerce owners and SEOs that indicates a wide range of uses of AI,

PPC Unlocked: Fast Wins For Smarter Ad Strategies

Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While

Competitor Analysis In Local SEO And How To Gain An Edge

In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such, when it

25 Alternative Search Engines You Can Use Instead Of Google

For over two decades, Google has been the search engine that most people use for everyday searches, product research, and

How To Plan PPC Campaigns For SaaS Marketing

Planning a SaaS PPC strategy can be daunting. It often involves lengthy buying cycles, complex products to explain, and high

Google Says LLMs.Txt Comparable To Keywords Meta Tag

Google’s John Mueller answered a question about LLMs.txt, a proposed standard for showing website content to AI agents and crawlers,

How To Write SEO Reports That Get Attention From Your CMO

We’ve all been there. You spend weeks optimizing content, fixing technical issues, and building quality links – only to have

Its Answer To X’s Community Notes

TikTok is testing a new feature called “Footnotes” that adds extra information to videos on the platform. The test will

How AI Is Changing The Way We Measure Success In Digital Advertising

Success in PPC has historically been measured using performance indicators like click-through rates (CTR), cost per acquisition (CPA), and return

LinkedIn Study Finds Adding Links Boosts Engagement By 13%

A new study of over 577,000 LinkedIn posts challenges common marketing advice. It finds that posts with links get 13.57%

Google Confirms That Structured Data Won’t Make A Site Rank Better

Google’s John Mueller answered a question on Bluesky about whether structured data helps with SEO, which may change how some

Product Content Makes Up 70% Of Citations

A new study tracking 768,000 citations across AI search engines shows that product-related content tops AI citations. It makes up

Marketing To Machines Is The Future – Research Shows Why

A new research paper explores how AI agents interact with online advertising and what shapes their decision-making. The researchers tested

How To Apply E-E-A-T To Your Site & Boost On-Page SEO

To crack down on misinformation in content and enforce quality guidelines, Google came up with the concept of experience, expertise, authoritativeness, and

Content Plan Template & How To Adapt It To Your Needs

Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain

How To Install The Google Tag For Conversion Tracking

Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it,

ChatGPT Expands Memory Capabilities, Remembers Past Chats

OpenAI has added better memory features to ChatGPT. Now, the AI can remember more from your past chats. This means

Using Local Business Partnerships And Collaborations To Build Authority And Visibility

All businesses, large or small, must establish a level of authority for the products and/or services they offer in the

What This Means For Marketers

The cost of using advanced AI has fallen sharply. Since late 2022, the price of using GPT-3.5-level AI models has

Google Merchant Center Updates: Changes For Online Sellers

Google is changing its Merchant Center rules. These updates will roll out in two phases and affect how sellers list

WordPress Contributor Cutbacks Cause Core Development To Stall

WordPress project leaders recently discussed how to proceed due to concern that organizations have dramatically cut back on the number

Shopify CEO’s Memo Marks A Pivotal Moment For AI In The Workplace

A memo by Shopify’s CEO Tobi Lütke sets a company-wide expectation for the use of AI not just throughout the

Google Chrome Adds New Tools For Better Mobile Testing

Chrome has added new DevTools features that help developers test website performance based on real-world data. Available in Chrome 134,

15 Proven Tips to Get More Social Media Followers

The changes in SEO and search over the last year or so have meant that social media has become an

How To Apply E-E-A-T To Your Site & Boost On-Page SEO

To crack down on misinformation in content and enforce quality guidelines, Google came up with the concept of experience, expertise, authoritativeness, and

What Marketers Need To Know About Micro Conversions In Google Ads

Micro conversions are among the most misunderstood – and underutilized – tools in a PPC marketer’s toolkit. While they don’t

A Beginner’s Guide To Elementor Editor For WordPress

Elementor Editor is the world’s most popular WordPress page builder plugin. It currently has a market share of 17% and

The Secret To Great Presentations? Connection Over Perfection

After speaking internationally for almost 20 years and reviewing professional presentations for speakers of all levels, from Search Engine Journal

Microsoft Launches Copilot Search in Bing

Microsoft launches Copilot Search in Bing, offering AI-powered summaries with clear links to sources for fast, conversational answers. Copilot Search

Content Plan Template & How To Adapt It To Your Needs

Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain

Studies Reveal Consumers Easily Detect AI-Generated Content

Two new studies reveal that most consumers can easily spot AI-generated content, both images and text, which may be more

10 New YouTube Marketing Strategies With Fresh Examples For 2025

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What

How DoorDash Became Huge Starting With A $10 Domain Name

Garry Tan, President and CEO of Y Combinator, interviewed Tony Xu, co-founder of DoorDash, in a conversation that revealed useful

YouTube Unveils New AI-Powered Hook Generator

YouTube has announced three new features in its ‘Inspiration’ suite for creators. These tools use AI to generate fresh ideas

JavaScript-Loaded Images Can Be Indexed

Google’s Developer Advocate Martin Splitt recently debunked a common SEO myth. He confirmed that images loaded with JavaScript can be

Google’s Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes

Google’s Martin Splitt recently shared insights on how JavaScript mistakes can hurt a website’s search performance. His talk comes as

Google Cautions SEOs & Creators About Filler Content

Google’s John Mueller cautioned publishers and SEOs about filler content, which is generally created with the apparent goal of reaching

Google Updates Unfair Advantage Policy, Advertisers React

On Friday, Google sent out a subtle but impactful policy update to advertisers, confirming changes to its long-standing “Unfair Advantage

Google Says They Launch Thousands Of Updates Every Year

Google’s John Mueller explained during a session of the Search Central Live NYC event that they do over 700,000 tests

A Guide To Enterprise SEO Strategy For SaaS Brands

The SaaS business model offers incredible scalability as well as profitability – but only when paired with the right marketing

Online Review Trends Broken Down By Industry

For local SEO businesses, maintaining a positive reputation and earning customer trust is crucial for driving conversions. Watch on-demand as

Google Shares Valuable SEO Takeaway About Quality Raters Guidelines

At the recent Search Central Live NYC, Google’s John Mueller discussed the third-party quality raters they use to evaluate changes

15 Proven Tips to Get More Social Media Followers

The changes in SEO and search over the last year or so have meant that social media has become an

Google’s SEO Tips For Better Rankings

Google’s Search Liaison answered a question at Google Search Central Live NYC about whether Google prefers brands. Sullivan took that

Google Completes March 2025 Core Update Rollout

Google officially completed the rollout of its March 2025 Core Update today at 5:34 AM PDT, ending two weeks of

A Guide To Enterprise-Level Migrations (100,000+ URLs)

An enterprise website migration is no small feat. We’re talking hundreds of thousands of URLs and years of SEO equity

YouTube Changes Shorts View Counts, No Change To Monetization

YouTube’s updated Shorts view count now captures every play, but this change won’t affect earnings or monetization eligibility. YouTube will

OpenAI Rolls Out GPT-4o Image Creation To Everyone

OpenAI has rolled out a new image generation system directly integrated with GPT-4o. This system allows the AI to access

Where Are We With The Google Lawsuits?

We’ve been focused on the impact of AI on Search and how to still make gains in this competitive and

70% Of Media Companies Not Fully Using AI, IAB Report Finds

IAB’s latest “State of Data” report reveals that despite recognizing its potential, 70% of agencies, brands, and publishers have yet

LinkedIn Integrates Calendly Scheduling Into Profile Buttons

LinkedIn partners with Calendly, enabling Premium users to schedule meetings directly through profile buttons. LinkedIn partners with Calendly on custom

How To Track & Optimize AI Search Performance [Webinar]

Are you ready to ensure your SEO tools deliver the most accurate, real-time data in 2025 and beyond? With the

What Should Be On Your Author Pages?

This week’s question about author pages comes from Joylyn: We are working on building author pages for our content, would

Google Explains Why Indexed Pages May Not Appear In Search

Google’s Martin Splitt explains why indexed pages may not appear in search results, highlighting relevance and ranking competition. Indexed pages

LinkedIn Lists Top 15 In-Demand Skills, Makes Related Courses Free

LinkedIn has published its “Skills on the Rise” report, which lists the 15 fastest-growing skills in the U.S. job market.

EU Charges Google With DMA Violations: What This Means

The long-brewing conflict between Google and EU regulators has reached a new milestone. The European Commission has officially issued preliminary

Google Expands AI Overviews To Thousands More Health Queries

Google is expanding AI overviews to “thousands more health topics,” per an announcement at the company’s health-focused ‘The Check Up’

New Cybersecurity Bot Attack Defense Helps SaaS Apps Stay Secure

Cybersecurity company HUMAN introduces a new feature for its HUMAN Application Protection service called HUMAN Sightline. The new Sightline enables

[SEO & PPC] How To Unlock Top Hidden Conversion Sources

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92%

WordPress Backup Plugin Vulnerability Affects 5+ Million Websites

A high-severity vulnerability was discovered and patched in the All-in-One WP Migration and Backup plugin, which has over five million

Leveraging Multi-Channel Strategies For Maximum Reach

Content is everywhere. Consumers are inundated with it throughout the day – catching up on social media happenings, scanning the

How To Justify And Make A Business Case For SEO Budgets

Effective budgeting is crucial not just for planning SEO, providing value to clients, and justifying the spend to achieve it.

Google Opens Gemini Deep Research To Free Users (With Limits)

Google announced it will make its Deep Research feature available to all users for free on a limited basis, while

Google Updates Structured Data Requirements For Return Policies

Google requires ecommerce stores to specify in their structured data which country their return policies apply to. Google now requires

Google Search History Can Now Power Gemini AI Answers

Google announced an update to their Gemini personal AI assistant that increases personalization of responses so that it anticipates user’s

Google Begins Rolling Out March Core Algorithm Update

Google has officially begun rolling out its March 2025 core algorithm update, according to an announcement posted to the Google

Google Publishes New Robots.txt Explainer

Google published a new Robots.txt refresher explaining how Robots.txt enables publishers and SEOs to control search engine crawlers and other

Is Compression A Google SEO Myth?

I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may

The Potential Impact Of AI Mode And Deep Search Models

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Last week, Google officially launched AI Mode, an

U.S. DOJ Antitrust Filing Proposes 4 Ways To Break Google’s Monopoly

The plaintiffs in an antitrust lawsuit against Google filed a revised proposed final judgment for the judge in the case

Why Google May Adopt Vibe Coding For Search Algorithms

A new trend in Silicon Valley, Vibe Coding, is driving an exponential acceleration in how quickly engineers can develop products

Google Updates Robots Meta Tag Document To Include AI Mode

Google has updated its Search Central documentation to include details about AI Mode in its robots meta tag specifications. This

WordPress’s Next Phase: Mullenweg Shares What’s Ahead

In a recent podcast interview, Matt Mullenweg shared his informal plans for ensuring the future of WordPress. He outlined several

Is Google Ads Still Good Value For Money For Low Budget Accounts?

Historically, Google has been the default for most marketers, especially when it comes to pay-per-click (PPC) advertising. However, for low-budget

Google Discontinues Controversial “Page Annotations” On iOS

Google has discontinued its Page Annotations feature in the iOS app, which automatically added search links to webpages. The feature

Google’s Martin Splitt Warns Against Redirecting 404s To Homepage

Google has released a new episode in its “SEO Office Hours Shorts” video series, in which Developer Advocate Martin Splitt

14 Digital Content Types You’re Probably Not Using Enough

Feeling tapped out when it comes to creative content ideas? If you feel like you’ve done it all, I challenge

10 Top Converting Landing Pages That Boost ROI With Examples

This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups,

AI Overviews Rise As Click Rates Decline

A new study on Google search behavior examines changes in clickthrough rates across industries. The data correlates with increased AI

A Complete Guide To Local Structured Data & Rich Results

Structured data markup can work diligently behind the scenes to help your local business shine online. It can add eye-catching

How To Handle Duplicate Content Across Multiple Domains

Today’s Ask an SEO question comes from Colin in London, UK. “My question is about duplicate content. I work for

QR Codes For Review Pages

Google has rolled out a new feature for Google Business Profiles that makes it easier to collect customer reviews. You

CheggMate

The expected AIO-pocalypse hasn’t happened, at least not in the form we expected. Instead of a meteor impact, it looks

Google On Low-Effort Content That Looks Good

[*] Google’s John Mueller used an AI-generated image to illustrate his point about low-effort content that looks good but lacks

Google’s VP of Ads and Commerce Outlines 2025 Priorities

Google is making big moves in 2025, and unsurprisingly, AI is at the heart of it all. In a recent

Factors That Correlate With Top Rankings

A study by the video hosting platform Adilo revealed common factors shared by high-ranking YouTube videos. The research analyzed over

Google AI Overviews Trending Toward Authoritative Sites

New data provided to Search Engine Journal shows that the sites Google is ranking in AI Overviews varies by time

Does WordPress Need Another Site Building Tool? Builderius Thinks So.

A newly released page builder plugin called Builderius elicited enthusiastic feedback in a private WordPress Facebook group. A conversation with

Google AIO Is Sending More Traffic To YouTube

New data confirms that AIO is becoming an increasingly significant source of traffic to YouTube channels. A closer look reveals

Mullenweg Asked If He’s Adaptable To Change

Matt Mullenweg, co-creator of WordPress, recently held a question-and-answer session at WordCamp Asia 2025, where he faced several tough questions.

Close More Sales With AI Data [Webinar]

Want to boost efficiency, ROI, and lead gen in 2025? Small business and agency marketers are eager to transform their

Google On Search Console Noindex Detected Errors

Google’s John Mueller answered a question on Reddit about a seemingly false ‘noindex detected in X-Robots-Tag HTTP header’ error reported

Controlling Your Brand Position Online With SEO

As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still

Data Suggests Google Indexing Rates Are Improving

New research of over 16 million webpages shows that Google indexing rates have improved but that many pages in the

TikTok Beats Competitors by 2X with $6B In-App Revenue

TikTok, including Douyin in China, earned $6 billion in in-app purchases last year, more than double any competitor, according to

Mullenweg Rebuffs Plea To Restore Automattic’s WordPress Core Contributions

A WordPress developer pleaded with Matt Mullenweg at WordCamp Asia 2025, asking him to restore Automattic’s contributions to the WordPress

The State Of AI Chatbots And SEO

Last week, I published a meta-analysis of AI Overviews and their impact on SEO. Today, I publish an analysis of the

TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study

A recent Dentsu study, in partnership with TikTok, shows that advertisers on the platform achieve strong returns on investment (ROI)

LinkedIn Rolls Out Email Metrics For Newsletter Publishers

LinkedIn now offers email analytics for newsletters, providing data on email sends and open rates. LinkedIn added new email metrics

How To Drive Google Shopping Growth With Only One Of Each Product

Google Shopping is a Google Ads product that allows advertisers to serve feed-based ads on the search engine results page

2025 Marketing Trends: The End Of SEO?

Want to feel like a location marketing superhero? Welcome to the AI era, where your marketing sidekick (AI, of course)

Google Faces EU Charges Over Alleged DMA Breaches

The European Commission is reportedly preparing to charge Google with not fully complying with the Digital Markets Act (DMA). According

Hostinger Horizons Enables Anyone To Build Web Apps With AI

Hostinger announced a new service called Hostinger Horizons that allows anyone to build interactive online apps (like an AI-based website

ChatGPT Referral Traffic To Publishers Remains Minimal

ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traffic. ChatGPT

13 Google Ads Settings To Check When Running International PPC Campaigns

Expanding your Google Ads campaigns to international markets sounds exciting – until you realize just how many settings can make

Google Responsive Search Ads Just Got More Flexible

Google Ads just rolled out an update to Responsive Search Ads (RSAs), and while it may not seem groundbreaking at

Is There Any SEO Benefit To Image Geolocation Data?

Our question today follows well from the one I addressed previously, which is all about metadata for images. This time,

How To Use XML Sitemaps To Boost SEO

What was considered best practice yesterday does not hold true today and this is especially relevant when it comes to

Google Brings Circle To Search To iPhone

Google is expanding ‘Circle to Search’ to iPhones, allowing users to search for anything on their screens. Google isn’t calling

AI Overwhelms 72% Of B2B Marketers

A recent LinkedIn report reveals that 72% of B2B marketers feel overwhelmed by the speed at which AI is reshaping

Is This Bad For Local Businesses?

We have been testing Google’s newest “Ask For Me” Search Lab test. It is quick, easy, and impressive technology to

WooCommerce Rebrand Offers Lessons For Gaining Competitive Edge

An interview with WooCommerce shows that their recent rebrand is a strategic refresh, offering lessons for businesses and search marketers

How Vacation Rentals Can Dominate Organic Search And Attract Guests

Travelers today can effortlessly browse through countless vacation rental options with only a few clicks. With so much competition, a

DeepSeek And Its Impact On The Generative AI Global Race

Since launching to the public on Jan. 20, 2025, Chinese startup DeepSeek’s open-source AI-powered chatbot has taken the tech world

Google Updates Product Markup To Support Member Pricing

Google updates structured data guidelines, enabling merchants to showcase sale, member, and strikethrough pricing in search results. Google added support