Digital Marketing Archives - Page 3 of 6

WordPress Foundation Suffers Setback In Trademark Application

The WordPress Foundation suffered a setback in its attempt to trademark the phrases ‘Managed WordPress’ and ‘Hosted WordPress,’ which could

Key Elements Of Technical SEO For Large Companies

Working with large organizations to improve their technical SEO is, in my opinion, the best and most enjoyable time to

Why Google’s 4th Quarter Results Raise Questions for SEO & PPC

Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online advertising. I

How To Target High-Intent Users In Google Ads

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference.

YouTube Dominates TV Streaming: New Opportunities For Marketers

YouTube’s CEO, Neal Mohan, has announced that TV screens have become the most popular device for watching YouTube in the

A Study Of Over 7 Million Sessions

I have repeatedly made the claim that AI chatbot traffic converts better than search engine traffic. My thinking was that

Public Trust In AI Surpasses Social Media, Rutgers Study Finds

Study shows Americans trust AI more than social media, with young men expressing the highest confidence. A study from Rutgers

How To Use XML Sitemaps To Boost SEO

What was considered best practice yesterday does not hold true today and this is especially relevant when it comes to

LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing

A new LinkedIn report shows how businesses are changing their approach to measuring marketing success. The report, based on insights

How To Repair & Recover Negative Brand Mentions In SERPs

This time on Ask An SEO, we’re diving into a branding question from someone dealing with negative SERP results: I

WordPress Leader Mullenweg Silences Joost De Valk

Matt Mullenweg, co-creator of WordPress, posted a statement on X (formerly Twitter) announcing that Joost de Valk was no longer

Google Market Share Slips, AI Referrals & Regional Search Engines Rise

Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google still dominates with

Google’s Advice on Fixing Unwanted Indexed URLs

An SEO posted details about a site audit in which he critiqued the use of a rel=canonical for controlling what

Content Marketing Ethics And Transparency

We’re officially entering a new era: the content overload era. Content is no longer seen as a nice to have

Understanding Their Role In Enterprise-Level SEO Strategy

Understanding total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) isn’t just useful for marketers. It’s

Google Adds New Guidance For Merging GA4 & Search Console Data

Google has rolled out updated documentation on how to combine data from Google Analytics and Search Console. Unified SEO Insights

Device-Type Data In Audience Tab

YouTube updates Analytics with more prominent device data, helping you tailor content to shifting viewing habits. Creators can now view

Up-To-Date Trends, AI-Driven Workflows, and Smarter Data Strategies for Q2

In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing

Google’s Q4 Earnings Point To An AI-Focused Future

Alphabet Inc., Google’s parent company, reported strong fourth-quarter results for fiscal 2024, primarily driven by its commitment to AI. Alphabet

Why Aggregate Organic Traffic Is A Better Metric

This is my official eulogy for the SEO keyword, which died many years ago, but no one has noticed. As

How WordPress Hot Nacho Scandal Shapes WP Engine Dispute

In a recent interview, Matt Mullenweg referenced three scandals and controversies from his past that have been long forgotten to

Digital Ads Cost 19% More, Convert Less: Frustration To Blame

New data shows what many marketers already suspect: it’s getting harder and more expensive to convert online visitors. A study

Elementor Rolls Out WordPress AI Site Planner

Elementor released a free to use standalone AI app called Site Planner that enables users to create a website in

AI Overviews Data Shows Massive Changes In Search Results

Enterprise SEO platform BrightEdge published results on current AI Search trends, showing that Google AI Overviews (AIO) has expanded its

Why Genuine Connections Will Drive Social Media In 2025

Looking back on last year, fake content has reached new highs, challenging marketers to stand out with authentic, engaging campaigns

DeepSeek Terms Make Users Liable For Company’s Travel Expenses

DeepSeek’s terms of use contain requirements that may make users reconsider using the app, as they could shift the balance

Google Demand Gen Campaigns Just Got A Major Update

Google is making big moves with its Demand Gen campaigns, thanks to the feedback of advertisers. If you’re not familiar

Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls

There are several reasons to migrate your website. They might be to enhance website security through another hosting provider, update

Why Alignment With Customer Service Is Crucial For PPC

Let’s think through a hypothetical purchase journey. An individual is in the market for an air purifier, and she starts

Google AI Overviews Found In 74% Of Problem-Solving Queries

Write a summary for this article using no more than 20 words that would be suitable for a news publication

How To Create Marketing Resilience

Advertising can pull your company forward like an 18 wheeler, but it can also create a risky dependency that backfires

How YouTube’s Recommendation System Works In 2025

In a recent video interview, YouTube Liaison René Ritchie spoke with Todd Beaupré, YouTube’s Senior Director of Growth & Discovery,

How to Choose the Best WordPress Theme for SEO

Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about the search

Meta Threads Takes the Next Step By Launching Ads

Big news from Meta: Threads, the platform everyone rushed to last summer, is officially testing ads. In its announcement today,

Matt Mullenweg Hires New Lawyers In Fight Against WP Engine

A legal document filed in federal court formally notifies that Automattic and Matt Mullenweg have added new representation, a lawyer

LinkedIn Report Reveals Most In-Demand Marketing Skills

Marketing jobs are increasing, and many professionals are satisfied with their roles. However, rapid changes in technology and work environments

How To Write Content For Each Stage Of Your Sales Funnel

Creating content for your audience involves much more than sprinkling the right keywords throughout your website. To truly resonate with

Does Google Favor UGC? Reddit Leads In Search Growth [STUDY]

This past year was a big one for SEO, with major changes in how Google ranks content. According to SISTRIX’s

Google Drops Breadcrumbs From Mobile Search Results

Google removes breadcrumbs from mobile search results, simplifying URLs to show only domains while keeping breadcrumbs on desktop. Google removed

Everything You Need To Know

Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly.

Here’s What It Means For Marketers

Google is starting to roll out an AI-based Q&A feature to Google Business Profiles (GBP) on Google Maps for mobile.

Are People Clicking Links In ChatGPT Search? Brands Say Yes

A report from Modern Retail shows that people who use ChatGPT and Google Gemini for quick summaries also click the

How To Accelerate Your SEO Career

Advancing your in-house SEO career can be incredibly lucrative and fulfilling. But most advice is theoretical, too high-level, and comes

Make Your Structured Data Accessible

A recent investigation has uncovered a problem for websites relying on JavaScript for structured data. This data, often in JSON-LD

TikTok Ban Sparks 5000% Surge In Alternative App Searches

The recent TikTok ban drama in the U.S. has caused a surge in search activity as people look for answers,

11 SEO Tips To Boost Your Restaurant Visibility In Search

Being successful with restaurant SEO can be a challenge. Whether it is finding the time, wearing a lot of hats,

8 Practical Tips For Businesses

Voice search is increasingly important and optimizing for voice search is essential for businesses to stay competitive in today’s SEO

Unclear If Opting Out AI Features Avoids Price Hike

Google has made its AI-powered features in Gmail, Docs, Sheets, and Meet free for all Workspace users, but questions remain

Google Is Requiring JavaScript To Block SEO Tools

Google has made a change to how it’s search results are served which will also help to secure it against

9 Actionable Steps to Improve Your Google Rankings

Many things have changed in SEO since Google first came online in 1998. Today, with personalized results influenced by user

How To Choose The Best WordPress Theme For SEO

Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about the search

An Introduction To Pages At Scale

Programmatic SEO is an approach to SEO and content creation that leverages automation and technology to efficiently create, optimize, and

Local SEO For Service Area Businesses: Targeting Your Coverage

For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting

Google Retires Web Vitals Extension, Moves Everything to DevTools

Google has officially shut down its Web Vitals Chrome extension with the release of Chrome 132. All its key features

Why I Recommend My Clients To Expand From SEO To YouTube

YouTube can be an effective source of B2C or B2C customers, but most companies look at it through the wrong

How To Rank On Google’s AI Overviews

Google’s AI Overviews (AIOs) are AI-generated responses that appear at the top of the search engine results page (SERP). Unlike

Everything You Need To Know

Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly.

Will The Supreme Court Pull The Plug?

The U.S. Supreme Court heard arguments on January 10 over a law requiring ByteDance, TikTok’s Chinese parent company, to sell

What You Need to Know

NewzDash’s latest survey of 100 news publishers and SEO professionals offers a snapshot of where news SEO is headed. The

How Performance Marketing + Brand Fuels Traffic Growth And Conversions [Webinar]

Building a brand that fuels trust, loyalty, and long-term value is no easy feat. But with the right strategy, your

Email Marketing: An In-Depth Guide

Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing.

Automattic Turns Against WordPress Community Itself

Automattic announced it is minimizing support for the WordPress.org CMS project, using words and phrases that present the withdrawal of

11 SEO Tips To Boost Your Restaurant Visibility In Search

Being successful with restaurant SEO can be a challenge. Whether it is finding the time, wearing a lot of hats,

Top 10 Digital Marketing Trends For 2025

Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an

How To Leverage GA4 For The Analysis Of International SEO Strategies

Expanding and growing in new international markets is a challenge for many businesses around the world. Often, significant effort and

How Long Should An SEO Migration Take? [Study]

Website migrations, specifically domain migrations, are often seen as one of the more complex parts of SEO. They are becoming

New Study Highlights Martech Challenges To Reach Target Audiences

A new study conducted by Forrester Consulting on behalf of TransUnion has revealed significant challenges faced by many marketing teams.

WordPress.com Launches Studio Sync Local Development

WordPress.com, the Automattic web hosting platform, just announced that the free and open source Sync local development app can now

Google Search Console Adds Hourly Data Export to 24-Hour View

Google has expanded its newly launched 24-hour data view in Search Console by adding the ability to export hourly performance

Google Criticizes Bing For Mimicking Google’s Homepage

Parisa Tabriz, the security leader for Google Chrome, has criticized Microsoft for a new strategy involving Bing’s search interface. In

Google AI Overviews Appear in 18% Of Publisher-Related Queries

New research indicates that Google’s AI Overviews appear in 18% of publisher-related search queries. Additionally, the findings suggest that traditional

7 Content Writing Trends For 2025

As the fourth industrial revolution continues to evolve, the ways we consume news, interact with brands, and market our products

WordPress Backup Plugin Vulnerability Affects 3+ Million Sites

A high severity vulnerability in a popular WordPress backup plugin allows unauthenticated attackers to exploit the flaw. The vulnerability is

Google’s JavaScript Warning & How It Relates To AI Search

A recent discussion among the Google Search Relations team highlights a challenge in web development: getting JavaScript to work well

Google Shows How To Confirm Indexing Issues Due To JavaScript

SearchNorwich recently published an excellent video featuring Google’s Martin Splitt discussing how to debug crawling and indexing issues related to

OpenAI Blames Cloud Provider For ChatGPT Outage

OpenAI published an incident report detailing the cause of last weeks ChatGPT outage and what they are doing to prevent

How Brevity Is Winning Hearts

The less a person says to communicate, the better. Shakespeare said “Brevity is the soul of wit.” And in just

Google Podcast Discusses SEO Expertise

Google’s recent Search Off the Record podcast touched on the issue of SEO expertise and the disconnect between how SEOs

Introduction To Vector Databases And How To Use AI For SEO

A vector database is a collection of data where each piece of data is stored as a (numerical) vector. A

17 Expert Tips For Content Writing In 2025

Let’s face it: Creating content that makes an impact has gotten a lot harder. With AI becoming more sophisticated by

Keys To A Successful Webinar That Drives Leads For Brands

So, you’ve decided to host a webinar. After all, you’ve heard it’s a great means of thought leadership, communicating directly

Google Speculates If SEO ‘Is On A Dying Path’

Google’s latest Search Off the Record podcast discussed whether ‘SEO is on a dying path’ because of AI Search. Their

How To Build Real Connections And Succeed

Reddit has always been a tricky platform for brands to navigate. As someone who has been active on Reddit since

Google AI Overviews Claims More Pixel Height in SERPs

New data from BrightEdge reveals that Google’s AI Overviews is increasingly blocking organic search results. If this trend continues, Google

How Long Should An SEO Migration Take? [Study]

Website migrations, specifically domain migrations, are often seen as one of the more complex parts of SEO. They are becoming

Google Gemini Deep Research May Erode Website Earnings

There’s a compelling theory floating around that Google’s AI agent, called Deep Research, could negatively impact affiliate sites. If true,

Google Explains How CDNs Impact Crawling & SEO

Google published an explainer that discusses how Content Delivery Networks (CDNs) influence search crawling and improve SEO but also how

Wikipedia And SEO: Everything You Need To Know

Explore the impact of Wikipedia on SEO and Google’s Knowledge Graph. Discover how to use Wikipedia for keyword research, content

Major Outage Hits OpenAI ChatGPT

ChatGPT Search is down for users worldwide, becoming unresponsive at approximately 11 AM EST. Down detectors and reports on social

The Rise Of Situational Content Strategies

Content marketing is experiencing a paradigm shift. For decades, marketers have relied on the traditional funnel – a linear model

Essential WordPress Plugins Every Site Should Have

WordPress is the most popular CMS with majority market share. Out of the box, it’s a powerful platform, but it’s

Google Reveals Top Searches Of 2024

Google has released its annual “Year in Search” report, highlighting the top trending searches, news, people, entertainment, and more that

Track Santa’s Journey With Google’s 2024 Santa Tracker

It’s Christmas Eve, excitement fills the air as children around the world eagerly await Santa Claus’s arrival. The waiting is

10 Strategic SEO Insights & Tactical Advice For 2025 And Beyond

At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC engines. But

Microsoft Launches Multi-Format Campaigns for Audience Ads

Following on the footsteps of Performance Max campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads. This new feature allows

How Marketers Can Adapt To Drive Quality Over Quantity

If you want more quality in your pipeline, you need more quality in your marketing efforts. That means you should

Voice Search SEO: How Does It Work

When Google Voice was released in 2012, and then Amazon Alexa was released in 2014 voice search was expected to

Google Offers To Loosen Search Engine Deals In Antitrust Response

Google has submitted its proposal to address the Department of Justice’s (DOJ) antitrust lawsuit, which accuses the company of monopolistic

Yoast Co-Founder Calls For WordPress Leadership Change

Joost de Valk, co-founder of the Yoast SEO plugin, called for a change in WordPress governance that removes Mullenweg as

Trends And Tactics For Comprehensive Marketing In 2025 [Webinar]

As the dynamics of marketing shift in many product-focused and customer-centric industries, staying competitive can feel more challenging than ever.

The HCU Effect In Google Updates

It’s fairly commonplace for Google Updates to prompt SEOs to raise concerns about the Helpful Content Update (HCU). A careful

WordPress Vs. Squarespace – Which One Is Better?

WordPress and Squarespace both provide tools to create professional, visually appealing websites suited to ecommerce, article publishing, and corporate and

Google Launches (Final?) Spam Update Of The Year

Google announced the rollout of the December 2024 spam update. The update, expected to be completed within a week, arrives

8 Metrics To Measure The Effectiveness Of Your Internal Linking Strategy

You might’ve thought we’ve covered everything there is to know about internal linking. But few dare to dig into the

OpenAI Announces 1-800-ChatGPT

OpenAI ChatGPT just rolled out speech access to ChatGPT by phone and text access through the WhatsApp messaging system. The

GA4 Metrics Every Advertiser Should Pay Attention To

While paying attention to metrics in ad platforms is crucial to the success of any online advertising initiative, you can’t

Google Formalizes Decade-Old Faceted Navigation Guidelines

Google has updated its guidelines on faceted navigation by turning an old blog post into an official help document. What

Consumers Now Consider ChatGPT A Real Google Alternative

In just two years, ChatGPT has managed to do something no company has done in the last 20 years: present

Essential WordPress Plugins Every Site Should Have

WordPress is the most popular CMS with majority market share. Out of the box, it’s a powerful platform, but it’s

The Definitive Guide For Your Online Store

In the world of ecommerce platforms, plugins, and shopping carts, there are a lot of technology options. WooCommerce for WordPress

Automattic Removes WP Engine Client List From Tracker Site

Automattic removed a spreadsheet containing the domain names of WP Engine customers from the WP Engine Tracker website. The removal

With An Eye To 2025

This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation,

Voice Search SEO: How Does It Work

When Google Voice was released in 2012, and then Amazon Alexa was released in 2014 voice search was expected to

Google Launches New ’24 Hours’ View In Search Console

Google launches 24-hour data view in Search Console, offering near real-time insights for website performance monitoring. Google Search Console now

Google Rolls Out December 2024 Core Update

Google announced it’s rolling out the December core algorithm update, which the company expects to complete over the next two

Communicating The Impact Of AI On SEO To C-Level

AI has emerged as one of the most transformative and disruptive forces in marketing as an industry in a long

Google Announces Search Updates Powered By Gemini 2.0

Google has announced a series of updates to Search for 2025, powered by Gemini 2.0, the company’s latest AI model.

Insights From Microsoft Ads Partners: Copilot And PMax

Microsoft released several updates on Copilot and ads in October this year. Following that, at the recent Microsoft Advertising Partner

Automattic Acquisition Will Bring AI Into WordPress

Automattic announced the acquisition of WPAI, a company that creates AI-powered functionalities that make WordPress easier and more efficient to

The Latest Updates and Impacts on Advertisers

TikTok isn’t going down without a fight. On December 9, 2024, TikTok filed an emergency motion to block a law

WPForms Plugin Vulnerability Affects Up To 6 Million Sites

The WPForms plugin for WordPress exposes websites to a vulnerability that allows attackers to update subscriptions and issue refunds. This

7 SEO Experts Share Their Thoughts About AI Overviews

Generative AI and the introduction of AI Overviews to SERPs have dominated this year as search has changed more in

How To Optimize TikTok Ads After You Set Up Your Campaign

TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms

A Complete Guide To PPC Ad Targeting Options

Running a successful PPC campaign today requires more than just getting ads in front of people; it’s about reaching the

Focus On Field Data For Core Web Vitals

Google stresses the importance of using actual user data to assess Core Web Vitals instead of relying only on lab

Search Will Change Profoundly In 2025

Sundar Pichai, Google’s CEO, was interviewed by Andrew Ross Sorkin at the New York Times DealBook Summit, where he discussed

Google Rolls Out One-Click Event Tracking In GA4

Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning. Google released one-click event

Google Uses About 40 Signals To Determine Canonical URLs

In a recent episode of Google’s Search Off the Record podcast, Allan Scott from the “Dups” team explained how Google

OpenAI Releases ChatGPT o1, ‘World’s Smartest Language Model”

Today OpenAI rolled out what Sam Altman says is the world’s smartest language model in the world plus a brand

Wix Integrates Session Recording Toolkit Into Analytics Interface

Wix has integrated TWIPLA’s session recording toolkit into its analytics reports, enabling users to replay visitor interactions and make data-driven

Gravatar Offers Free Domains To Use As Bluesky Handles

Gravatar announced a free domain name offer and Bluesky integration that makes it relatively easy to use a custom domain

Accessibility Champ: Wix, WordPress, Squarespace, Duda, Or…?

Twenty website building platforms and CMSs were ranked for accessibility—the winner may surprise you. The post Accessibility Champ: Wix, WordPress,

Host Resources On Different Hostname To Save Crawl Budget

Google Search Central has launched a new series called “Crawling December” to provide insights into how Googlebot crawls and indexes

Scan of 140K Sites Reveals Best WordPress Plugins

An analysis of 140,000 sites hosted on managed WordPress host Kinsta revealed the WordPress plugins that users judge to be

25 Of The Best Examples Of Homepages

For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the catch-all landing

How Chrome Site Engagement Metrics Are Used

Google Chrome collects site engagement metrics, and Chromium project documentation explains exactly what they are and how they are used.

New Report Shows AI Overviews Trends Are Stabilizing

As we enter the holiday season, October’s data reveals significant shifts and stabilization across industries in AI Overviews (AIOs). Critical

Automattic Quietly Intensifies WP Engine Tracker Site

Automattic quietly updated the WP Engine Tracker website with an activity log showing a continuously updated list of domains that

ChatGPT Search Shows 76.5% Error Rate In Attribution Study

OpenAI’s ChatGPT Search is struggling to accurately cite news publishers, according to a study by Columbia University’s Tow Center for

How To Rank Higher On YouTube

Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery to Google

Google Search Sees UK Decline, Users Express Low Trust In AI

Google Search’s market share in the UK weakened this year, with user reach dropping to 83% from 86%, according to

A Complete Guide To PPC Ad Targeting Options

Running a successful PPC campaign today requires more than just getting ads in front of people; it’s about reaching the

Google Business Profile Update Targets Delivery Of Age-Restricted Products

Google has updated its Business Profile rules for service-area businesses that sell age-restricted products. Now, businesses selling alcohol, cannabis, weapons,

WordPress Anti-Spam Plugin Vulnerability Hits 200k+ Sites

A flaw in a WordPress anti-spam plugin with over 200,000 installations allows rogue plugins to be installed on affected websites.

Judge Inclined To Grant Preliminary Injunction

WP Engine had their day in court, but it didn’t go entirely in their favor, as Judge Araceli Martínez-Olguín ruled

YouTube Expands Creator Tools, Introduces Content Disclosure System

YouTube’s latest weekly update highlights new creator features, including expanding longer Shorts, launching images on Quiz posts for Android, and

Automattic Receives Backlash For Cloning Premium Plugin

Automattic cloned WP Engine’s paid ACF Premium plugin and is distributing it for free. Many in the WordPress community disapprove

LinkedIn Reveals Data-Backed Formula For B2B Ad Success

LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile

Getting C-Level Buy-In For SEO Initiatives

One of the biggest challenges in enterprise SEO is getting buy-in from the wider C-suite. Typically, the CMO will sign

Google May Have to Sell Chrome Browser To Comply With Court Ruling

The U.S. Department of Justice (DOJ) has proposed that Google sell its Chrome web browser and possibly the Android mobile

How To Avoid Search Budget Cannibalization For A Better Share Of Spend

In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I

Google Search CTR Data Reveals Shifting Industry Trends

Google’s click-through rates (CTRs) experienced notable changes across industries and search categories in Q3, according to a report from Advanced

25 Of The Best Examples Of Homepages

For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the catch-all landing

Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally

Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism.

Enterprise SEO in 2025: Key Trends and Strategies to Stay Ahead

Enterprise SEO in 2025: Key Trends and Strategies to Stay Ahead – Search Engine Journal Skip to content

Google Rolls Out First-Party Data Solution For Analytics Users

Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics

YouTube Takes On TikTok With New ‘Jewels’ Tipping System

YouTube is introducing “Gifts, Powered by Jewels,” which lets people support creators during vertical livestreams. This signals YouTube’s push into

Most In-Demand Marketing Jobs & Skills

LinkedIn’s Marketing Jobs Outlook report reveals a rebound in industry job postings, with a 76% increase compared to last year.

Gain Greater Search Visibility With AI Overviews [Webinar]

The world of search is undergoing a seismic shift, with AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot changing

Page-Level & Site-Wide Signals Both Matter For Rankings

Google updates search documentation to clarify how both page-level and site-wide signals influence ranking in search results. Google’s ranking systems

7 Things To Look For In An SEO-Friendly WordPress Host

This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. When trying to improve

Google Retires Search Console’s Page Experience Report

Google simplifies Search Console by removing Page Experience report while retaining Core Web Vitals and HTTPS monitoring tools. Google removed

Google Analytics 4 (GA4) Users Report Data Collection Issues

Google Analytics 4 (GA4) users report data collection issues affecting websites globally, with many experiencing up to 50% drops in

New Guidance For AI Search Optimization

Microsoft has provided guidance on how to optimize content for AI-powered search engines. This advice is timely now that OpenAI

6 Web Hosts Ranked By Core Web Vitals: One Outperforms All

HTTPArchive is offering a new technology comparison dashboard, currently in beta testing. Users can now view real-world web hosting performance

Google’s AI Search Experiment: “Learn About”

Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational menus to

WP Engine Escalates Legal Battle With Automattic and Mullenweg

WP Engine escalated its Federal complaint by citing Automattic’s publication of the WP Engine Tracker website as evidence of intent

Bad & Toxic Backlinks You Should Avoid

Link building is a complicated art form with many different tactics and approaches. Despite being one of the most mature

What Is a Google Broad Core Algorithm Update?

Since the first broad core algorithm update, there has been much confusion, debate, speculation, and questions about what exactly it

Insights From IAB’s Cross-Channel Measurement For Marketers Release

In the digital era, consumers interact with brands through a range of platforms and devices — such as social media,

How Social Media Enhances SEO: Strategies For Change

The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26

YouTube Ad Updates: Enhanced Shorts Monetization

YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. Advertisers can now run campaigns exclusively in

6 Insights From Millions of Queries

Enterprise SEO platform BrightEdge is actively monitoring millions of keyword search results, detecting real-time trends in Google’s AI Overview and

Google Ad Manager Launches Curation Capabilities For Agencies

Just in – Google announces launch of new curation capability for agency advertisers. The updates in Google Ad Manager are

Google Rolls Out November 2024 Core Algorithm Update

Google has released its latest broad core algorithm update for November 2024. This update continues Google’s refinement of search systems

PPC And Paid Media Budget Planning Tips for 2025

One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns.

How To Be Efficient With SEO Budget During Downtimes

Listen, this isn’t a fun topic or article to write. I’ve been through a lot in my career as an

Cloudflare Blocks Automattic’s WP Engine Tracker For Phishing

Automattic’s WP Engine Tracker website was temporarily blocked by Cloudflare over the weekend as a suspected phishing site, sparking cheers

YouTube Expands Creator Control Over Ad Partnerships

YouTube has updated its video linking system, giving creators in the YouTube Partner Program (YPP) more control over advertising partnerships.

Latest Google AIO Updates May Impact SEO

Google continues updating AIO rankings, increasing the presence of larger shopping-related panels and ads that push organic search results lower

Fastest Growing & Most In-Demand Positions

LinkedIn reveals the top ten most in-demand and fastest growing job positions in Q3. Job growth in the financial sector

When To Use Nofollow On Links & When Not To

Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not,

LinkedIn Video Posts Generate 3X More Reach, Study Finds

LinkedIn’s push into video content is showing results, according to new research by marketing expert Caroline Giegerich. Her analysis, published

Should I Point Guest Post Backlinks To Homepages Or Individual Ones?

This week’s Ask An SEO question comes from Nazim from Islamabad, who asks: “I have a price comparison/aggregator website with

ChatGPT Vs. Gemini Vs. Claude: What Are The Differences?

Chatbots have changed many professionals’ workflows and processes. SEO pros, writers, agencies, developers, and even teachers are still discussing the

YouTube Launches ‘Data Stories’ For First-Day Video Metrics

YouTube’s latest update introduces experimental features to enhance creator analytics and community engagement, Additionally, YouTube is rolling out improvements to

Google Search Snippets Show Contradictory Information, Study Finds

A recent investigation finds that Google’s Featured Snippets may display conflicting information from the same source material, depending on how

ChatGPT Search May Have A Shot At Google

ChatGPT Search (CGS) is a landmark launch in the shift from traditional to AI Search. Now, OpenAI competes with Google

ChatGPT Search Indexing: Essential Steps For Websites

As the availability of ChatGPT Search expands, understanding its indexing mechanics will be vital for digital visibility. While Bing’s index

ChatGPT Search Vs. Google Vs. Bing Search Results

The role of AI in SEO has kept rapidly evolving over the past few months. Google formally launched AI Overviews

11 Tips For How To Find Great Writers

Great content is the backbone of any successful SEO strategy. Content provides information to users, facilitates ranking in the organic

SearchGPT Launches As ChatGPT’s Real-Time Search Feature

OpenAI is bringing real-time web search capabilities to ChatGPT, enhancing the functionality of the AI chatbot. This new feature, announced

Automattic’s Response To WP Engine Lawsuit Reframes Narrative

Lawyers for Matt Mullenweg and Automattic filed a motion to dismiss the lawsuit from WP Engine, offering a different perspective

How To Be Efficient With SEO Budget During Downtimes

Listen, this isn’t a fun topic or article to write. I’ve been through a lot in my career as an

A Guide To 301 Vs. 302 Redirects For SEO

When managing a website, choosing the right type of redirect is crucial for ensuring a smooth user experience and maintaining

Google Updates Crawl Budget Best Practices

Google has updated its crawl budget guidelines, stressing the need to maintain consistent link structures between mobile and desktop websites.

Google Chrome DevTools Adds Advanced CLS Debugging Tool

Chrome introduces new debugging tool in Canary build, helping developers identify and fix website layout stability issues. Chrome Canary has

Marketing & SEO Conference Value Is More Than Information

If you’ve attended a marketing conference and felt like everything was below your knowledge level or that your questions weren’t

YouTube Expands AI-Generated Video Summaries, Adds New Tools

YouTube announced an expansion of its AI-generated video summaries feature alongside several platform updates. AI Summary Expansion AI-generated summaries, previously